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Air India Express: Window

Air India Express: Window
Your rating: None Average: 8.2 (22 votes)

Air travel at land travel fares

Agency: MudraDDB, Delhi, India
Art director: Zaid Mohammad
Copywriter: Shikhar Mohan

11 Comments

addyhoch10's picture 2599 pencils
addyhoch10 | Sun, 2007-01-07 19:20

saw a better one with an airplane photo covering the whole side of the bus, even the tyres of the bus were used as the plane's tyres.

this one looks like a washing machine, especially on the smaller pictures.

jennywhx's picture 1144 pencils
jennywhx | Sun, 2007-01-07 19:53

yes, i saw the one as well. washing machine...hum....yes...abit alike
haha

http://jennywhx.blogspot.com jwhx:Visionary

thinkFRESHdesign's picture 246 pencils
thinkFRESHdesign | Sun, 2007-01-07 21:37

I love outdoor advertising, haha. And I love this idea :)

original doodles + creative sweat = thinkingfresh.ca

budibud's picture 128 pencils
budibud | Mon, 2007-01-08 08:25

Washing machine? I thought t'was a toilet seat (from a far). Let's not be harsh... Good connection with the copy by placing it on the bus. On the brief I'd say. Great? I don't know. It's kinda so-so for me. Crazy stunts done over and over again in time. Kinda tires you all, don't you think?

Boediboed
Trying to retire ad-man

imke's picture 472 pencils
imke | Mon, 2007-01-08 12:11

Ha ha its really effective outdoor advertising I guess...

http://mikeyonjan.blogspot.com

"Idea never die"

http://merobarema.blogspot.com

get_tune_with_me's picture 66 pencils
get_tune_with_me | Mon, 2007-01-08 12:17

But I am sure the guy sitting inside won't be that happy...its blocking his view while other enjoy with the big window!!...But agreed...its a good outdoor ad!!

Desi's picture 1052 pencils
Desi | Mon, 2007-01-08 16:54

Looks totally fake. Is it just a paper stuck on the window, one rain and there goes the paper.

Desi
www.DesiCreative.com

addyhoch10's picture 2599 pencils
addyhoch10 | Tue, 2007-01-09 00:54

desi you're smelling a rat again? ;)

this time i agree with you though, it really looks like a simple poster.
this is gonna get ripped off by airstream.

sheetalz's picture 148 pencils
sheetalz | Mon, 2007-01-08 17:19

classi concept. keep it up guys

wewin's picture 4 pencils
wewin | Wed, 2007-01-10 12:51

Air travel at land travel fares. I love this idea

sameerarc's picture 11 pencils
sameerarc | Tue, 2008-01-01 04:03

Moreover the idea is nice and working as it has strong support of copywriting.

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