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Air India Express: Window
Air travel at land travel fares
Agency: MudraDDB, Delhi, India
Art director: Zaid Mohammad
Copywriter: Shikhar Mohan
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saw a better one with an airplane photo covering the whole side of the bus, even the tyres of the bus were used as the plane's tyres.
this one looks like a washing machine, especially on the smaller pictures.
yes, i saw the one as well. washing machine...hum....yes...abit alike
haha
http://jennywhx.blogspot.com jwhx:Visionary
I love outdoor advertising, haha. And I love this idea :)
Washing machine? I thought t'was a toilet seat (from a far). Let's not be harsh... Good connection with the copy by placing it on the bus. On the brief I'd say. Great? I don't know. It's kinda so-so for me. Crazy stunts done over and over again in time. Kinda tires you all, don't you think?
Ha ha its really effective outdoor advertising I guess...
http://mikeyonjan.blogspot.com
"Idea never die"
But I am sure the guy sitting inside won't be that happy...its blocking his view while other enjoy with the big window!!...But agreed...its a good outdoor ad!!
Looks totally fake. Is it just a paper stuck on the window, one rain and there goes the paper.
Desi
www.DesiCreative.com
desi you're smelling a rat again? ;)
this time i agree with you though, it really looks like a simple poster.
this is gonna get ripped off by airstream.
classi concept. keep it up guys
Air travel at land travel fares. I love this idea
Moreover the idea is nice and working as it has strong support of copywriting.
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