Bad aim? Not as bad as Shaq's 345 missed free throws last season.

To promote a game featuring NBA star Shaquille O'Neal, The Score television network placed target decals on floors beside urinals. The ads were created on the fact that Shaq is the league's worst free throw shooter. These were found in washrooms in popular sports bars.

Advertising Agency: Leo Burnett

November, 2005

1 comment

Sdb's picture
1362 pencils

Good, better than the next one.

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