To promote a game featuring NBA star Shaquille O'Neal, The Score television network placed target decals on floors beside urinals. The ads were created on the fact that Shaq is the league's worst free throw shooter. These were found in washrooms in popular sports bars.
Bad aim? Not as bad as Shaq's 345 missed free throws last season.
RKS Design’s Scott Clear on Product Design’s Crucial Role in AdlandRead More
Clio Fashion & Beauty
Moving Image & Content Founder Quynh Mai On Bringing “Creative Firepower” To Digital StorytellingRead More
Agency of the Year X Country Winners Showcase Creativity Defined by CultureRead More
Pursue a Passion Project? We Want to Showcase It!Read More