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Published/Aired: 
November 2005
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To promote a game featuring NBA star Shaquille O'Neal, The Score television network placed target decals on floors beside urinals. The ads were created on the fact that Shaq is the league's worst free throw shooter. These were found in washrooms in popular sports bars.

Bad aim? Not as bad as Shaq's 345 missed free throws last season.

Advertising Agency: Leo Burnett

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Sdb's picture
Sdb
1362 Activity Scores

Good, better than the next one.

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