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Aim

Published/Aired: 
November 2005

Tags

Description: 

To promote a game featuring NBA star Shaquille O'Neal, The Score television network placed target decals on floors beside urinals. The ads were created on the fact that Shaq is the league's worst free throw shooter. These were found in washrooms in popular sports bars.

Bad aim? Not as bad as Shaq's 345 missed free throws last season.

Advertising Agency: Leo Burnett

Comments (1)

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Highest Rated

Sdb's picture
Sdb
Activity Score 1362

Good, better than the next one.

Sdb's picture
Sdb
Activity Score 1362

Good, better than the next one.

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