The Safer Sexhotline

December 2009
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Sex without protection is still standard practise in the business of prostitution during short meetings for sexual relations and one-night stands. We have taken out sex ads in regional daily newspapers where sex meetings are planned to communicate our message: Only condoms protect you from being infected with Aids. The phone number leads to a recorded message of the Aidshilfe Düsseldorf that first sounds like a real Sexhotline but then cautions against the danger of unprotected sex. The great number of callers revealed how important it is to remember Aids, especially when people are not thinking rationally. 

Creative Directors: Toygar Bazarkaya, Ton Hollander

Junior Copywriter: Dominique Becker

Advertising Agency: BBDO, Düsseldorf, Germany
Art Director: Florian Zwinge
Copywriter: Christian Ole Puls
Illustrator: Stephan Dicks

Comments (10)

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unu2trei's picture
23 Activity Scores

Well, if they don't, then it didn't deliver the message; at all. So make up your mind. "I don't believe that THESE...." - hope you're not planning of getting into the business :D


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