The Safer Sexhotline

Agency Network: 
December 2009

Sex without protection is still standard practise in the business of prostitution during short meetings for sexual relations and one-night stands. We have taken out sex ads in regional daily newspapers where sex meetings are planned to communicate our message: Only condoms protect you from being infected with Aids. The phone number leads to a recorded message of the Aidshilfe Düsseldorf that first sounds like a real Sexhotline but then cautions against the danger of unprotected sex. The great number of callers revealed how important it is to remember Aids, especially when people are not thinking rationally. 

Creative Directors: Toygar Bazarkaya, Ton Hollander

Junior Copywriter: Dominique Becker

Ambient advertisment created by BBDO, Germany for Aidshilfe Düsseldorf, within the category: Public Interest, NGO.

Advertising Agency: BBDO, Düsseldorf, Germany
Art Director: Florian Zwinge
Copywriter: Christian Ole Puls
Illustrator: Stephan Dicks

Comments (10)

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alistair's picture
Activity Score 162

really clever.

pez's picture
Activity Score 1804

like it, very low cost action with message delivered to the target.

Adaddicted's picture
Activity Score 3435



Molecule's picture
Activity Score 435

wow, i wonder if it worked and how many people phone in

xcreativity's picture
Activity Score 2374

engaging 8 stars

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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R3D1N's picture
Activity Score 35


angieraj's picture
Activity Score 428

I like the part of reminding people of aids even when they think about it, since 2 million is not a small number. Taking something from the grassroots level is great, much more effective. Great concept.

Cognito Ergo Sum

lukasbiba's picture
Activity Score 19

strongly delivers the message, but somehow I don't believe that THESE callers will give it a serious thought...

unu2trei's picture
Activity Score 23

Well, if they don't, then it didn't deliver the message; at all. So make up your mind. "I don't believe that THESE...." - hope you're not planning of getting into the business :D

evanguyen's picture
Activity Score 20

i dont think it ll be effective!!! but it is, hahaha!, lol