Aidshilfe Düsseldorf: The Safer Sexhotline
Sex without protection is still standard practise in the business of prostitution during short meetings for sexual relations and one-night stands. We have taken out sex ads in regional daily newspapers where sex meetings are planned to communicate our message: Only condoms protect you from being infected with Aids. The phone number leads to a recorded message of the Aidshilfe Düsseldorf that first sounds like a real Sexhotline but then cautions against the danger of unprotected sex. The great number of callers revealed how important it is to remember Aids, especially when people are not thinking rationally.
Advertising Agency: BBDO, Düsseldorf, Germany
Creative Directors: Toygar Bazarkaya, Ton Hollander
Art Director: Florian Zwinge
Copywriter: Christian Ole Puls
Junior Copywriter: Dominique Becker
Illustrator: Stephan Dicks
Published: December 2009
10 Comments
really clever.
like it, very low cost action with message delivered to the target.
Effective!
withalltherespects
wow, i wonder if it worked and how many people phone in
engaging 8 stars
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Alexandre Brito
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10/10
I like the part of reminding people of aids even when they think about it, since 2 million is not a small number. Taking something from the grassroots level is great, much more effective. Great concept.
Cognito Ergo Sum
strongly delivers the message, but somehow I don't believe that THESE callers will give it a serious thought...
Well, if they don't, then it didn't deliver the message; at all. So make up your mind. "I don't believe that THESE...." - hope you're not planning of getting into the business :D
i dont think it ll be effective!!! but it is, hahaha!, lol