Aidshilfe Düsseldorf: The Safer Sexhotline

Sex without protection is still standard practise in the business of prostitution during short meetings for sexual relations and one-night stands. We have taken out sex ads in regional daily newspapers where sex meetings are planned to communicate our message: Only condoms protect you from being infected with Aids. The phone number leads to a recorded message of the Aidshilfe Düsseldorf that first sounds like a real Sexhotline but then cautions against the danger of unprotected sex. The great number of callers revealed how important it is to remember Aids, especially when people are not thinking rationally. 

Advertising Agency: BBDO, Düsseldorf, Germany
Creative Directors: Toygar Bazarkaya, Ton Hollander
Art Director: Florian Zwinge
Copywriter: Christian Ole Puls
Junior Copywriter: Dominique Becker
Illustrator: Stephan Dicks
Published: December 2009

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10 comments

just's picture
just
144 pencils

really clever.

pez's picture
pez
1718 pencils

like it, very low cost action with message delivered to the target.

Adaddicted's picture
Adaddicted
3435 pencils

Effective!

withalltherespects

Molecule's picture
Molecule
437 pencils

wow, i wonder if it worked and how many people phone in

xcreativity's picture
xcreativity
2374 pencils

engaging 8 stars

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Alexandre Brito
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R3D1N's picture
R3D1N
35 pencils

10/10

angieraj's picture
angieraj
428 pencils

I like the part of reminding people of aids even when they think about it, since 2 million is not a small number. Taking something from the grassroots level is great, much more effective. Great concept.

Cognito Ergo Sum

lukasbiba's picture
lukasbiba
19 pencils

strongly delivers the message, but somehow I don't believe that THESE callers will give it a serious thought...

unu2trei's picture
unu2trei
23 pencils

Well, if they don't, then it didn't deliver the message; at all. So make up your mind. "I don't believe that THESE...." - hope you're not planning of getting into the business :D

evanguyen's picture
evanguyen
20 pencils

i dont think it ll be effective!!! but it is, hahaha!, lol

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