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The Sound Taxi, Make The City Sound Better

Published/Aired: 
September 2012
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Description: 

MAKE THE CITY SOUND BETTER is the determined name of the campaign for our latest headphone-release, the Capital, which we designed for the on-the-go urbanite. Striving to back up words with action and break new sonic territory, we teamed up with London-based sound artist Yuri Suzuki and his crew of innovative creatives in the efforts to engage in an ambitious, design- and sound project that very literally delivers on the campaign’s motivated promise: to make the city sound better. The Sound Taxi is equipped with microphones that record it's surrounding noise. As it made it’s way through the streets of London, a specially designed software program inside the vehicle converted the noise into unique music in real-time. Passersby heard the music via the 67 speakers built into the entire car body and the big Indian horns mounted on top of the taxi’s roof. Finally, the passengers of the sound taxi could tune-in to the converted sounds via headphones installed inside of the vehicle. The musical result was available on the campaign site together with photos from instagram.

URL: http://www.makethecitysoundbetter.com

Advertising Agency: AIAIAI (Inhouse), Copenhagen, Denmark
Creative Director: Peter Mix Willer
Sound Designer / Artist: Yuri Suzuki
Art Director: Peter Mix Willer
Interaction / Sound Designer: Mark McKeague
Design Direction, Concept: Matthew Kneebone
Creative Production Support: Charlie Burns
Musical supervision: Kasper Nørlund
Planner, Concept: Tobias Holz

Comments (2)

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Highest Rated

DaAvitar's picture
DaAvitar
198 Activity Scores

Its not only Ambient.....its generative....Love it!

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