Água Limpa Foundation: Water sticker

Água Limpa Foundation: Water sticker

If a few days without water is a big problem, imagine when it runs out for good. Avoid wasting water. Always.

Advertising Agency: PS10, Rio de Janeiro, Brazil
Creative Directors: Digo Souto, Renato Alt
Art Directors: Digo Souto, André Belaggio
Copywriter: Felipe Gaúcho
Released: January 2008

Your rating: None Average: 8 (6 votes)

Comments

Submitted by pabloaotw on Thu, 2008-05-15 13:19.

O sea que esta acción sólo funciona los días que se corta el agua...
No me parece muy eficiente.

Submitted by malditocoelho on Thu, 2008-05-15 14:42.

Show people how water can be important when we really need it, is what makes this work well.

I loved this one.

Submitted by sumsum on Fri, 2008-05-16 03:21.

but how do you reach the poeple when everything goes fine? that's at least a very small additional idea in a big campaign. and not very creative by the way

Submitted by Silverinha on Thu, 2008-05-15 13:26.

Disagree completely. Digo Souto is king. I just missed the boatsplash. Hooray!!!! Mineiriño!!!!! It's art Director for sure! Awesome.

Submitted by cabron_tequila on Thu, 2008-05-15 15:07.

I think that Silverinha is jealous. =)

Submitted by theanc on Thu, 2008-05-15 14:56.

This is good AND very effective.

http://augustocorreia.carbonmade.com

Submitted by theanc on Thu, 2008-05-15 14:56.

This is good AND very effective.

http://augustocorreia.carbonmade.com

Submitted by 73dpi on Thu, 2008-05-15 15:09.

Effective stuff.

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http://godwindmello.blogspot.com
http://www.flickr.com/photos/godwind

Submitted by wgeddes on Thu, 2008-05-15 18:04.

is the water out often?

Almakos's picture
Submitted by Almakos on Fri, 2008-05-16 01:52.

Attack is the best defense :)
like it

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artistic j pop http://i-portable.blogspot.com

Submitted by Shel-Man on Fri, 2008-05-16 03:04.

Putting the fear of God into people. Amazing.

Submitted by Baloonatic on Fri, 2008-05-16 07:40.

And will water ever run out? ever? What the hell is the water cycle all about? and the water levels rising?

Its madness! There's more water not less! I feel like the mad man in street shouting but its true isn't it?

Submitted by cabron_tequila on Fri, 2008-05-16 11:47.

Are you serious? Do you ever read the papers? Or do you use seawater to drink etc? Unbelievable...

Submitted by Baloonatic on Mon, 2008-05-19 05:38.

I'm deadly serious, I do read the papers and I do drink seawater. Gallons of it every day. I love it. I am mad gay for seawater. Believe it...

Submitted by Wordnerd on Mon, 2008-05-19 05:46.

hm, good placement but very unexciting