Água Limpa Foundation: Water sticker
If a few days without water is a big problem, imagine when it runs out for good. Avoid wasting water. Always.
Advertising Agency: PS10, Rio de Janeiro, Brazil
Creative Directors: Digo Souto
Art Directors: Digo Souto, André Belaggio
Copywriter: Felipe Gaúcho
Released: January 2008
14 comments
O sea que esta acción sólo funciona los días que se corta el agua...
No me parece muy eficiente.
Show people how water can be important when we really need it, is what makes this work well.
I loved this one.
but how do you reach the poeple when everything goes fine? that's at least a very small additional idea in a big campaign. and not very creative by the way
Disagree completely. Digo Souto is king. I just missed the boatsplash. Hooray!!!! Mineiriño!!!!! It's art Director for sure! Awesome.
I think that Silverinha is jealous. =)
This is good AND very effective.
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This is good AND very effective.
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Effective stuff.
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http://www.flickr.com/photos/godwind
is the water out often?
Putting the fear of God into people. Amazing.
And will water ever run out? ever? What the hell is the water cycle all about? and the water levels rising?
Its madness! There's more water not less! I feel like the mad man in street shouting but its true isn't it?
We're going to need more lube.
Are you serious? Do you ever read the papers? Or do you use seawater to drink etc? Unbelievable...
I'm deadly serious, I do read the papers and I do drink seawater. Gallons of it every day. I love it. I am mad gay for seawater. Believe it...
We're going to need more lube.
hm, good placement but very unexciting