Advertising Agency: STIR, Milwaukee, USA
Creative Director / Art Director: Bill Kresse
Copywriter: Scott Shalles
Photographer/Retoucher: Brian Steenstry
Published: November 2009
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Comments
Is this a ghost ad? Why didn´t they take a photo?
By the way the layout is poor, but if produced I think it´d create some fuzz about. Mainly because they are trying to make customers not to buy energy drinks, at energy drinks´ lair. Besides, if people have no sleeping disorders, they´ll have no client. They might be shooting on their own foot.
I think the headline solves the problem of competing with energy drinks (Get MORE energy.)
And most people have difficulties with sleeping even if s/he may not perceive it as a disorder.
I kind of like the idea here.
i like your suggestion dzsoi.
This is nice. very nice
:::J:::
faaaaake
fake, not fake. Idea is great.
Not creative, but we have to admit there is strategy in it.
***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!
I would say it's quite creative..
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It is a very wise placement and use of space/location; Sleep is the 1st and most natural/healthy source of energy; thumb up for this idea!
Creative, but the execution is poor..
"Bright ideas bring better results"
Fake, but good idea. Direct to the target.
Would make me consider twice buying an energy drink.
What's the strategy? Hit on people who are fond of energy drink and discourage them? So, should they go back home and sleep instead? How about the really literal or even the dumb ones who would perceive this as a unique name for a new drink? A new drink that makes you sleep more? Please explain...
Maybe they shouldn't have put the 'Sleep' word on a can, just as a text.
I don't agree. I think this is a clear message, and the "sleep" label is part of what makes it a good ad.
I'm not sure, but Adabortion has a point, it may be misleading. What if hostesses would give such cans as special throwaways with all the necessary information printed on it?
It seems to me kind of.. lame..
.: look for the green giant on the label :.
hmm.. i dunno..
it could be good..
but I guess that's its point.. to be subtle..
simple bot not THAT creative:D
Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).
Amazing! People think nothing of gulping down something to deprive their body of what it needs over and over, But will scream murder over cigarettes. The effects of sleep deprivation are much more immediate and harmful.
I think the add is straight to the point.
simple, effective, creative (never seen this).
:::J:::
pretty subtle
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~ Quite obviously, I have gathered no moss ! ~
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