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Published/Aired: 
November 2009
Description: 
Advertising Agency: STIR, Milwaukee, USA
Creative Director / Art Director: Bill Kresse
Copywriter: Scott Shalles
Photographer / Retoucher: Brian Steenstry

Comments (15)

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Highest Rated

rolling.stone's picture
rolling.stone
Activity Score 2741

pretty subtle

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~ Quite obviously, I have gathered no moss ! ~

Marlus Lau's picture
Marlus Lau
Activity Score 1808

Is this a ghost ad? Why didn´t they take a photo?

By the way the layout is poor, but if produced I think it´d create some fuzz about. Mainly because they are trying to make customers not to buy energy drinks, at energy drinks´ lair. Besides, if people have no sleeping disorders, they´ll have no client. They might be shooting on their own foot.

pierrelastname's picture
pierrelastname
Activity Score 2869

faaaaake

miko1aj's picture
miko1aj
Activity Score 3086

fake, not fake. Idea is great.

Juan Cabral's picture
Juan Cabral
Activity Score 709

Not creative, but we have to admit there is strategy in it.

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

mikeelrapido's picture
mikeelrapido
Activity Score 1929

I would say it's quite creative..

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F.Abboud's picture
F.Abboud
Activity Score 218

It is a very wise placement and use of space/location; Sleep is the 1st and most natural/healthy source of energy; thumb up for this idea!

WillyLatasa's picture
WillyLatasa
Activity Score 616

Creative, but the execution is poor..

"Bright ideas bring better results"

silvi's picture
silvi
Activity Score 4172

Fake, but good idea. Direct to the target.

Just Copy's picture
Just Copy
Activity Score 56

Would make me consider twice buying an energy drink.

adabortion's picture
adabortion
Activity Score 615

What's the strategy? Hit on people who are fond of energy drink and discourage them? So, should they go back home and sleep instead? How about the really literal or even the dumb ones who would perceive this as a unique name for a new drink? A new drink that makes you sleep more? Please explain...

PERP's picture
PERP
Activity Score 433

It seems to me kind of.. lame..

.: look for the green giant on the label :.

Migzter13's picture
Migzter13
Activity Score 973

hmm.. i dunno..

it could be good..

but I guess that's its point.. to be subtle..

simple bot not THAT creative:D

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

Guest's picture
Guest

Amazing! People think nothing of gulping down something to deprive their body of what it needs over and over, But will scream murder over cigarettes. The effects of sleep deprivation are much more immediate and harmful.
I think the add is straight to the point.

gmint7's picture
gmint7
Activity Score 2683

simple, effective, creative (never seen this).

:::J:::

rolling.stone's picture
rolling.stone
Activity Score 2741

pretty subtle

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~ Quite obviously, I have gathered no moss ! ~

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