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We want what you don't wear

Agency: 
Published/Aired: 
April 2010
Description: 

Promote Agente Cidad‹o and motivate people to donate objects and clothes they no longer wear, maximizing the organization’s limited budget. Create a simple and low budget action that could spread like rapid fire, generating spontaneous media for the cause. How? By making use of an unexpected context: asking for the donation of clothes on a nude beach. The strategic was complemented by a promoter wearing only black boarders, who distributed flyers in the shape of boarders to bathers in one of the most famous beaches in the country. Watch the video too.

Ambient advertisment created by Ogilvy, Brazil for Agente Cidadão, within the category: Public Interest, NGO.

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Advertising Agency: Ogilvy, São Paulo, Brazil
Chief Creative Director: Anselmo Ramos
Creative Director: Reinaldo Cesar
Art Director: Fernando Passos
Copywriter: Nathalie Lourenço, Sidney Freitas
Account: Andrea Tornovisky
Graphic Production: Antonio Carlos

Comments (4)

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Highest Rated

Libor Oubrecht's picture
Libor Oubrecht
Activity Score 309

T h i s i s t o t a l l y c o o l !

Hibon's picture
Hibon
Activity Score 3736

Great idea.

Simple ideas are the best !

Dreambang's picture
Dreambang
Activity Score 239

Good one ..and its relevant too here spl :-)

Dang

Zulu-1's picture
Zulu-1
Activity Score 130

why didn't anyone invite me to the shot? Damn.

Libor Oubrecht's picture
Libor Oubrecht
Activity Score 309

T h i s i s t o t a l l y c o o l !

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