We want what you don't wear

April 2010
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Promote Agente Cidad‹o and motivate people to donate objects and clothes they no longer wear, maximizing the organization’s limited budget. Create a simple and low budget action that could spread like rapid fire, generating spontaneous media for the cause. How? By making use of an unexpected context: asking for the donation of clothes on a nude beach. The strategic was complemented by a promoter wearing only black boarders, who distributed flyers in the shape of boarders to bathers in one of the most famous beaches in the country. Watch the video too.

Donate clothes

Advertising Agency: Ogilvy, São Paulo, Brazil
Chief Creative Director: Anselmo Ramos
Creative Director: Reinaldo Cesar
Art Director: Fernando Passos
Copywriter: Nathalie Lourenço, Sidney Freitas
Account: Andrea Tornovisky
Graphic Production: Antonio Carlos

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Libor Oubrecht
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