30 comments

Conceptual-eyes's picture
Conceptual-eyes
1475 pencils

Forget that. This is awesome. < That's a full point ;)

longtooth's picture
longtooth
52 pencils

Me likes. I would scratch it all... fo sho.

hang-the-dj's picture
hang-the-dj
1262 pencils

Awesome.

Admad, please explain the fun you have scratching 'that'...

Boony wants a beer's picture
Boony wants a beer
380 pencils

Pretty good but I don't know how compelled anyone will be to scratch that thing. Looks like a hell of a lot of effort.

hang-the-dj's picture
hang-the-dj
1262 pencils

Mr Boon, have another morning beer and reconsider - most times people scratch stuff because they think they're gonna win stuff, that's the motivation here.

'Hell of a lot of effort'? Do you often struggle with mundane tasks? Do you find simple movements difficult? Maybe you should drink less...

Boony wants a beer's picture
Boony wants a beer
380 pencils

True, people do often scratch things because they think they might win something (perhaps even a crop of crab-free pubic hair, if one scratches long enough) but there's usually something more compelling than a tiny "please scratch" and an A4 full of shiny stuff to entice them. I just can't see why anyone would bother. Bit like an ad I saw recently that involved a newspaper and a sponge.

But...the idea is good. And I won't be surprised if it wins a few things.

Now go do some work DJ. You haven't been at your new joint long enough to be slacking off on here yet.

mikelite's picture
mikelite
1031 pencils

oh relax people. this isn't a real ad. it was made for the books & the shows. don't get your panties in a twist over a scam.

hang-the-dj's picture
hang-the-dj
1262 pencils

Okay, just let me untwist my panties...ahh, that's better.

Yeah, look the idea conveys the message well I reckon, but you might be a bit pissed off that all you get in return is a desk covered in crap.

Take your point about the motivation too Boony. See how accomodating I can be...

slim's picture
slim
1047 pencils

Doesn't quite work for me. I don't see the connection b/w scratchies and dust-busters.

Rusio's picture
Rusio
326 pencils

what?
doesn`t work for you?
don`t see the connection?
omg.

slim's picture
slim
1047 pencils

Yeah yeah, I see that it makes a mess when you scratch it and the vacuum can suck it up. It just doesn't feel like a natural fit is all. I'm being picky, I realise, but for me it's what keeps this good idea from being brilliant.

Endeio's picture
Endeio
270 pencils

This will get some awards, maybe a lion.

slim's picture
slim
1047 pencils

I wouldn't put my trailer on it...

Rog's picture
Rog
6092 pencils

Cute.
But, the annoying kind.

>>>> That's not an ad. THIS is an ad.

jacksonrabbit's picture
jacksonrabbit
290 pencils

nothing to call home about.

me thinks's picture
me thinks
722 pencils

It would be annoying but I would scratch the whole page out of curiosity.

slim's picture
slim
1047 pencils

kinda like a scab...

kalpesh78's picture
kalpesh78
2580 pencils

nice ad.

ideas....30 minutes nahi toh free.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10681 pencils

What's going to happen next is that someone WILL copy this idea and turn it into a dandruff shampoo ad.
I'll bet you all a nickel! (which I ALWAYS carry with me in case I come across an ad like this...)

truecopy's picture
truecopy
400 pencils

Nice work...creative, no doubt.

"Sex sells. Truth even better." - A friend

ardrarmr's picture
ardrarmr
4 pencils

could work as a nail file ad

Have Heart's picture
Have Heart
922 pencils

Brilliant!

Desi's picture
Desi
1052 pencils

Wake up kids, where is the idea in this? Just use a scratch technique that has got nothing to do with the brand.
If it were some anti scratch medicine it would work. Agree with slim.

truecopy's picture
truecopy
400 pencils

I think ur wrong Desi, the scratch isnt the point here - its the mess u make with it afterwards. Thats where the product comes in.
Although I agree with Jet Lab up there...the dandruff ad would work even better like this.

"Sex sells. Truth even better." - A friend

lsadunb's picture
lsadunb
575 pencils

Great. The best ads I seen lately were from vaccum cleaners. The other was to break the window of a plane to see a demonstration of the product.

Dick Huges's picture
Dick Huges
937 pencils

My name is Dick Huges and I approve this ad. Although if I scratch all that shit and I dont have the cleaner I would be pissed thinking: what am I going to do with this crap dust now?

No fixed abode's picture
No fixed abode
380 pencils

Unfortunately the scratch device is not new. It was done a few years ago for Just for Men hair dye. Much more relevant I'm afraid. So no lion, but still an engaging ad.

Endeio's picture
Endeio
270 pencils

I though it was the first time. Do u have a link of it?

Rog's picture
Rog
6092 pencils

Give that Huges a cigar.
My thoughts, exactly.

>>>> That's not an ad. THIS is an ad.

adstrike's picture
adstrike
334 pencils

Yes Huges mister “I approve everything” your rational is completely accurated.

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