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AEG table sweeper: Scratch
Please scratch.
Need this?
Perfect form and function. AEG/Electrolux
Agency: BBDO, Düsseldorf, Germany
Creative Director: Carsten Bolk
Art Director: Concetta Milione, Jörg Sachtleben
Copywriter: Marco Obermann
Comments
I know sometimes scratching that can be fun...but if that's a whole magazine page or something, who on earth would scratch it all!?
IMO, an expensive campaign that won't get as many people as a plain graphic would.
Good idea though
www.TheAdMad.blogspot.com
Did it ever cross your mind to consider this as a small space ad?
Neat idea.
If it's too small, then the 'scratch this' would be REALLY tiny...
Do you work in advertising? Seriously, do you?
I never said this was a small space ad. What I did say was this idea could be turned into a small space ad; simply adjust the art direction / size of copy accordingly.
Geebus.
Sorry, didn't understand your comment :P
Yeah, it could work on a smaller scale, much better IMO
www.TheAdMad.blogspot.com
Forget that. This is awesome. < That's a full point ;)
Me likes. I would scratch it all... fo sho.
Awesome.
Admad, please explain the fun you have scratching 'that'...
Pretty good but I don't know how compelled anyone will be to scratch that thing. Looks like a hell of a lot of effort.
Mr Boon, have another morning beer and reconsider - most times people scratch stuff because they think they're gonna win stuff, that's the motivation here.
'Hell of a lot of effort'? Do you often struggle with mundane tasks? Do you find simple movements difficult? Maybe you should drink less...
True, people do often scratch things because they think they might win something (perhaps even a crop of crab-free pubic hair, if one scratches long enough) but there's usually something more compelling than a tiny "please scratch" and an A4 full of shiny stuff to entice them. I just can't see why anyone would bother. Bit like an ad I saw recently that involved a newspaper and a sponge.
But...the idea is good. And I won't be surprised if it wins a few things.
Now go do some work DJ. You haven't been at your new joint long enough to be slacking off on here yet.
oh relax people. this isn't a real ad. it was made for the books & the shows. don't get your panties in a twist over a scam.
Okay, just let me untwist my panties...ahh, that's better.
Yeah, look the idea conveys the message well I reckon, but you might be a bit pissed off that all you get in return is a desk covered in crap.
Take your point about the motivation too Boony. See how accomodating I can be...
Doesn't quite work for me. I don't see the connection b/w scratchies and dust-busters.
what?
doesn`t work for you?
don`t see the connection?
omg.
Yeah yeah, I see that it makes a mess when you scratch it and the vacuum can suck it up. It just doesn't feel like a natural fit is all. I'm being picky, I realise, but for me it's what keeps this good idea from being brilliant.
This will get some awards, maybe a lion.
I wouldn't put my trailer on it...
Cute.
But, the annoying kind.
nothing to call home about.
It would be annoying but I would scratch the whole page out of curiosity.
kinda like a scab...
nice ad.
ideas....30 minutes nahi toh free.
What's going to happen next is that someone WILL copy this idea and turn it into a dandruff shampoo ad.
I'll bet you all a nickel! (which I ALWAYS carry with me in case I come across an ad like this...)
Nice work...creative, no doubt.
"Sex sells. Truth even better."
A friend
could work as a nail file ad
Brilliant!
Wake up kids, where is the idea in this? Just use a scratch technique that has got nothing to do with the brand.
If it were some anti scratch medicine it would work. Agree with slim.
Desi
www.DesiCreative.com
I think ur wrong Desi, the scratch isnt the point here - its the mess u make with it afterwards. Thats where the product comes in.
Although I agree with Jet Lab up there...the dandruff ad would work even better like this.
"Sex sells. Truth even better."
A friend
Great. The best ads I seen lately were from vaccum cleaners. The other was to break the window of a plane to see a demonstration of the product.
My name is Dick Huges and I approve this ad. Although if I scratch all that shit and I dont have the cleaner I would be pissed thinking: what am I going to do with this crap dust now?
Unfortunately the scratch device is not new. It was done a few years ago for Just for Men hair dye. Much more relevant I'm afraid. So no lion, but still an engaging ad.
I though it was the first time. Do u have a link of it?
Give that Huges a cigar.
My thoughts, exactly.
Yes Huges mister “I approve everything” your rational is completely accurated.
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