AdTag Services is a visual-media tracking system employed to increase and measure Return-On-Investment (ROI) of advertising expenditure. To create awareness of this service, human AdTags were asked to move around different locations in the city. Through various media, people were urged to find the missing AdTags and text a particular number to win instant cash. Over a 7-day period 20,000 texts were received.
Advertising Agency: The Alchemy Partnership, Singapore
Creative Director: Alvin Wong Twei
Art Directors: Agnes Lee, Natashia Tjandra, Eric Tan
Copywriter: Lin Yi Jun
Photography: Digital Cocoon
Released: July 2007