Adtag: Missing

AdTag Services is a visual-media tracking system employed to increase and measure Return-On-Investment (ROI) of advertising expenditure. To create awareness of this service, human AdTags were asked to move around different locations in the city. Through various media, people were urged to find the missing AdTags and text a particular number to win instant cash. Over a 7-day period 20,000 texts were received.

Advertising Agency: The Alchemy Partnership, Singapore
Creative Director: Alvin Wong Twei
Art Directors: Agnes Lee, Natashia Tjandra, Eric Tan
Copywriter: Lin Yi Jun
Photography: Digital Cocoon
Released: July 2007

5 comments

chriscoast's picture
chriscoast
77 pencils

I don't understand this. Can someone explain please?

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

Whats going on there?

Unclear

We're going to need more lube.

puppiepoppy's picture
puppiepoppy
1636 pencils

I think it's best if Singapore agencies stick to their scam ads.

tang's picture
tang

I hate companies who try to sell their service. I will never reveal personal information to ppl i dunno, esp some bullshit companies.

Chun Chuan's picture
Chun Chuan

It's good, just sms to a number [free sms], and win cash.

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