Van der Sar is back

April 2012
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To launch the new adidas “Ready to Run” campaign in the Netherlands, we brought legendary goalkeeper Edwin Van der Sar back from retirement. We built a special “goal-barge” and gave the people of Amsterdam the chance to score against him, while he was moving along the canals. We teased the happening using Twitter, Facebook, blogs, and the adidas website - the final route of the Van der Sar barge, together with 4 shooting points, was only revealed minutes before start. Each shooting point had 10 balls ready and the first ones to arrive got a chance to shoot. By using the power of social media we made the people of Amsterdam run and gave them the chance to score against one of the best goalkeepers of all time.

Additional credits: Fixers promotion,

Advertising Agency: Iris, Amsterdam, Netherlands
Creative Director: Tom Ormes
Art Director: Rachna Dhall
Copywriter: Carlos Pabon
Account Directors: Sharon Sarinas, Mark Brounen

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12am's picture
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i like advertising for such ones