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Adidas: Van der Sar is back

To launch the new adidas “Ready to Run” campaign in the Netherlands, we brought legendary goalkeeper Edwin Van der Sar back from retirement. We built a special “goal-barge” and gave the people of Amsterdam the chance to score against him, while he was moving along the canals. We teased the happening using Twitter, Facebook, blogs, and the adidas website - the final route of the Van der Sar barge, together with 4 shooting points, was only revealed minutes before start. Each shooting point had 10 balls ready and the first ones to arrive got a chance to shoot. By using the power of social media we made the people of Amsterdam run and gave them the chance to score against one of the best goalkeepers of all time.

Advertising Agency: Iris, Amsterdam, Netherlands
Creative Director: Tom Ormes
Art Director: Rachna Dhall
Copywriter: Carlos Pabon
Account Directors: Sharon Sarinas, Mark Brounen
Additional credits: Fixers promotion, Wenneker.tv
Published: April 2012

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3 comments

KDbranding's picture
KDbranding
78 pencils

only top brand can afford to pay for the concept, great job!

kleenex's picture
kleenex
27722 pencils

not bad.

12am's picture
12am
65 pencils

i like advertising for such ones

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