Adidas: Shoemotion

An insole that vibrates when your team scores to increase the emotional experience.

Advertising School: Miami Ad School, Berlin, Germany
Tutor: Niklas Frings-Rupp
Art Director: Ahmet Kilic
Copywriter: Dany Rothemund

3 comments

Siddarth Basavaraj's picture
Siddarth Basavaraj
1673 pencils

AWESOME! SOCCER'S ADRENALINE RUSH WILL SWEEP OFF THE AUDIENCES' FEET.

Love creating ads..

TimTix's picture
TimTix
78 pencils

The easier way to experience emotions at a soccer match in Berlin is to got to Union instead of Hertha.

khronos's picture
khronos
998 pencils

i think its brilliant!! more about the elevating the experience more than anything!

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