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Petr Cech

Agency: 
Published/Aired: 
June 2008
Description: 

To celebrate the opening of the EuroCup 2008 Adidas installed a 60m tall image of Petr Cech on the Prater Ferris wheel, the main tourist attraction in Vienna.

Ambient advertisment created by TBWA, Germany for Adidas, within the category: Fashion.

Advertising Agency: TBWA \ Berlin, Germany
Chief Creative Director: Stefan Schmidt
Art Director: Marco Bezerra
Copywriter: Emiliano Trierveiler
Photographer: Johan Sebastian Hanel
Account Managers: Falk Lungwitz, David Barton
Production: Katrin Dettman

Comments (30)

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Highest Rated

Farfa's picture
Farfa
Activity Score 109

Good!
Soap hand Cech!
W Buffon!

emidie's picture
emidie
Activity Score 9

Dear Ivan,

This piece is not a print ad. It is a 60m high billboard (with 8 arms that spin) placed on the ferris-wheel of the Prater amusement park in Vienna, one of the main tourist attractions in the city.

Thanks.

Emiliano & The TBWA \ Berlin Team

-DaMontana-'s picture
-DaMontana-
Activity Score 118

Dear emidie,
there's no need to copy paste your message many times, one is enough.

nomienick's picture
nomienick
Activity Score 44

hmmmmmm

sismo83's picture
sismo83
Activity Score 38

dont get it honey!!

sumbody's picture
sumbody
Activity Score 134

How can you not get it? He's one of the best goalkeepers in the world. Great work!

andré ™'s picture
andré ™
Activity Score 144

That's a lot of work, I'm sure it would get the attention, not so sure if it would sell though

maddoxx's picture
maddoxx
Activity Score 73

Great work.
Petr Cech rules.

salvarredy's picture
salvarredy
Activity Score 354

seeing the ivan link you catch the idea, but I still thinking that the action it's better than this image as an ad.

emidie's picture
emidie
Activity Score 9

Dear Salva,

It is not a print ad (for some reason, it is displayed among the print ads). It is a 60m high billboard (with 8 arms that spin) placed on the ferris-wheel of the Prater amusement park in Vienna, one of the main tourist attractions in the city.
Thanks.

Emiliano & The TBWA \ Berlin Team

XL's picture
XL
Activity Score 214

Awesome!

Heads's picture
Heads
Activity Score 194

Great goalie - decent ad but looks a little bit forced. It's like "okay guys, 2006 there was this amazing Oliver Kahn-Bridge what can we do this year?"

It's 6,5/10

emidie's picture
emidie
Activity Score 9

Dear Heads,

It is not a print ad (for some reason, it is displayed among the print ads). It is a 60m high billboard (with 8 arms that spin) placed on the ferris-wheel of the Prater amusement park in Vienna, one of the main tourist attractions in the city.
Thanks.

Emiliano & The TBWA \ Berlin Team

Senhora Kolossa's picture
Senhora Kolossa
Activity Score 483

congrats to the team. made me wanna call stefan schmidt. but didn't have the number. can anyone help?

Lip's picture
Lip
Activity Score 234

Very, very nice. Congrats to Emiliano & The TBWA \ Berlin Team.

Pedro Paes
www.labomboneracriativa.blogspot.com

Liu's picture
Liu
Activity Score 16

Show de bola Emiliano. Parabéns!

B2B's picture
B2B
Activity Score 104

This stuff is great. Also the tall players in the train station. Nice work.

trask's picture
trask
Activity Score 14

excellent.

sloppy4's picture
sloppy4
Activity Score 1494

this is great. but the helmet makes him look like a knob.

Marco Loco's picture
Marco Loco
Activity Score 5

Strange that the guys put it here like an ad. It is a 60m tall goalkeeper in the beautiful Prater in Vienna.
If you want to take a look on it, just write "impossible goalkeeper" in google. There is tons of images.
Hope I could help.

zoolo's picture
zoolo
Activity Score 20

Great! Congratulations!

ahpitt's picture
ahpitt
Activity Score 342

Kong Fu Soccer? It is eye-catching for outdoor media. Great!

Elizabete Diefenbach's picture
Elizabete Diefenbach
Activity Score 3

Just Perfect.
I was in Vienna and "in Live"
the effect is really amazing.

If people still having the wrong idea.
I think the guy can answer as many times as he needs.
Thanx Emidie.

Fabian Kirner's picture
Fabian Kirner
Activity Score 270

Liebe TBWA Berlin-Kollegen:
Sehr gut!
Ich fand Kahn ja schon ganz in Ordnung :-)
Aber da jetzt noch mal eine "Idee" oben drauf zu setzen, finde ich richtig gut!

Grüße, Fabian@TBWA

ramosraf's picture
ramosraf
Activity Score 115

I hope Petr Cech forget is arms tonight so we can beat him, Força Portugal.

Marco Loco's picture
Marco Loco
Activity Score 5
razadxb's picture
razadxb
Activity Score 30

Bravo...thumbs up...
What is this thing with Euro...first Oliver Kahn...now this...lol
Raza

halfstring's picture
halfstring
Activity Score 288

Where's the real life version of this?

emidie's picture
emidie
Activity Score 9

It's in the Prater, an amusement park (and public viewing area for the EuroCup) in the middle of Vienna.

Cheers.

Farfa's picture
Farfa
Activity Score 109

Good!
Soap hand Cech!
W Buffon!

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