PRESENTSFashion

Adidas: Petr Cech

To celebrate the opening of the EuroCup 2008 Adidas installed a 60m tall image of Petr Cech on the Prater Ferris wheel, the main tourist attraction in Vienna.

Advertising Agency: TBWA \ Berlin, Germany
Chief Creative Director: Stefan Schmidt
Art Director: Marco Bezerra
Copywriter: Emiliano Trierveiler
Photographer: Johan Sebastian Hanel
Account Managers: Falk Lungwitz, David Barton
Production: Katrin Dettman

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30 comments

emidie's picture
emidie
9 pencils

Dear Ivan,

This piece is not a print ad. It is a 60m high billboard (with 8 arms that spin) placed on the ferris-wheel of the Prater amusement park in Vienna, one of the main tourist attractions in the city.

Thanks.

Emiliano & The TBWA \ Berlin Team

-DaMontana-'s picture
-DaMontana-
118 pencils

Dear emidie,
there's no need to copy paste your message many times, one is enough.

nomienick's picture
nomienick
44 pencils

hmmmmmm

sismo83's picture
sismo83
38 pencils

dont get it honey!!

sumbody's picture
sumbody
136 pencils

How can you not get it? He's one of the best goalkeepers in the world. Great work!

andré ™'s picture
andré ™
144 pencils

That's a lot of work, I'm sure it would get the attention, not so sure if it would sell though

maddoxx's picture
maddoxx
73 pencils

Great work.
Petr Cech rules.

salvarredy's picture
salvarredy
352 pencils

seeing the ivan link you catch the idea, but I still thinking that the action it's better than this image as an ad.

emidie's picture
emidie
9 pencils

Dear Salva,

It is not a print ad (for some reason, it is displayed among the print ads). It is a 60m high billboard (with 8 arms that spin) placed on the ferris-wheel of the Prater amusement park in Vienna, one of the main tourist attractions in the city.
Thanks.

Emiliano & The TBWA \ Berlin Team

XL's picture
XL
214 pencils

Awesome!

Heads's picture
Heads
194 pencils

Great goalie - decent ad but looks a little bit forced. It's like "okay guys, 2006 there was this amazing Oliver Kahn-Bridge what can we do this year?"

It's 6,5/10

emidie's picture
emidie
9 pencils

Dear Heads,

It is not a print ad (for some reason, it is displayed among the print ads). It is a 60m high billboard (with 8 arms that spin) placed on the ferris-wheel of the Prater amusement park in Vienna, one of the main tourist attractions in the city.
Thanks.

Emiliano & The TBWA \ Berlin Team

Senhora Kolossa's picture
Senhora Kolossa
483 pencils

congrats to the team. made me wanna call stefan schmidt. but didn't have the number. can anyone help?

Lip's picture
Lip
234 pencils

Very, very nice. Congrats to Emiliano & The TBWA \ Berlin Team.

Pedro Paes
www.labomboneracriativa.blogspot.com

Liu's picture
Liu
18 pencils

Show de bola Emiliano. Parabéns!

B2B's picture
B2B
103 pencils

This stuff is great. Also the tall players in the train station. Nice work.

trask's picture
trask
14 pencils

excellent.

sloppy4's picture
sloppy4
1496 pencils

this is great. but the helmet makes him look like a knob.

Marco Loco's picture
Marco Loco
5 pencils

Strange that the guys put it here like an ad. It is a 60m tall goalkeeper in the beautiful Prater in Vienna.
If you want to take a look on it, just write "impossible goalkeeper" in google. There is tons of images.
Hope I could help.

zoolo's picture
zoolo
20 pencils

Great! Congratulations!

ahpitt's picture
ahpitt
342 pencils

Kong Fu Soccer? It is eye-catching for outdoor media. Great!

Elizabete Diefenbach's picture
Elizabete Diefenbach
3 pencils

Just Perfect.
I was in Vienna and "in Live"
the effect is really amazing.

If people still having the wrong idea.
I think the guy can answer as many times as he needs.
Thanx Emidie.

Fabian Kirner's picture
Fabian Kirner
270 pencils

Liebe TBWA Berlin-Kollegen:
Sehr gut!
Ich fand Kahn ja schon ganz in Ordnung :-)
Aber da jetzt noch mal eine "Idee" oben drauf zu setzen, finde ich richtig gut!

Grüße, Fabian@TBWA

ramosraf's picture
ramosraf
115 pencils

I hope Petr Cech forget is arms tonight so we can beat him, Força Portugal.

razadxb's picture
razadxb
30 pencils

Bravo...thumbs up...
What is this thing with Euro...first Oliver Kahn...now this...lol
Raza

halfstring's picture
halfstring
288 pencils

Where's the real life version of this?

emidie's picture
emidie
9 pencils

It's in the Prater, an amusement park (and public viewing area for the EuroCup) in the middle of Vienna.

Cheers.

Farfa's picture
Farfa
97 pencils

Good!
Soap hand Cech!
W Buffon!

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