Adidas: Impossible Jerseys

Advertising Agency: TBWA\TEQUILA, Hong Kong
Creative Directors: Joseph Mok
Art Directors: Joseph Mok, Ronald Tin
Copywriters: Law Chi Hang, Calvin Chow

December, 2007


sneakyhands's picture
1857 pencils

starting to make inside the magazine sound boring. i like.

SeanMartin's picture

It's nice to see not only a great piece of work (which it is: not especially imaginative, but then, it doesnt have to be because this falls in the category of "why didnt I think of that", accompanied by a slap to the forehead) but one backed with actual results numbers that prove its success.

FlyingDogs's picture
968 pencils

Wow! I'd love one of those.

pscs's picture
440 pencils

It's OK, not great, but I would buy the magazine to get a copy.

It would be better if they could give away real ones!!! They aren't that expensive to produce, but yet they sell it at such an expensive price :( And, this season's designs are not so good looking. They could've done better compared to 2006's.

anyway, Deutschland über alles XDD

Hibon's picture
3734 pencils

This is sure the "tequila effet"...i like it very much !

Simple ideas are the best !

dico's picture
332 pencils

i like it

whitespace's picture
1953 pencils

@pscs: it's a controlled pricing... you wouldn't really want to see it flooding the streets and worn by hobos the world over.

@no one in particular: milk has always supported this kind of special buys, and maintained their magazine price regardless. :) One issue I bought had 5 other mini magazine tagged to it, and had more content than the magazine itself haha

elitistjerk's picture
54 pencils

Shit who cares really the paper ones are good enough to stick on a wall or door as well so even better.

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