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Adidas: Flip-book
Advertising Agency: TBWA\TEQUILA\ Hong Kong
Creative Directors: Mark Ringer, Joseph Mok, Law Chi Hang
Art Directors: Joseph Mok, Ronald Tin, Cheung Pui Kwan, Thomas Wong
Copywriters: Law Chi Hang, Calvin Chow
Photographers: Billy Kan, Marco Chow
Released: August 2008
Comments
flip-books are fun. if i had one of these, i'd show it off.
This is SO much better than those outlandishly weird print ads a few weeks back.
I like this. It's definitely interesting, although I'd get bored of it quite quickly. They should have a lot more people in between (yeah, although it drives the cost up).
Fun, new, different,interesting ....well done guys !!!!! ( i'm sure you had this idea because of the agency "tequila") :)
really fun!!!
http://dgdico.com.ar/
Although its another flip book idea I actually really like it, it's cool how they show off the full clothing range. For me this works way better
than any of the previous adidas stuff out of china. Nice stuff.
flip book this, flip book that, flip book print, flip book tv spot, flip book, flip book... done by so many others since a long long time ago
and they're still more interesting than your comment.
they ought to be. it would be even more appalling if our comments are more interesting then ad campaigns. you still can't ignore the fact that this campaign uses a really old gimmick.
interestin solution
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