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Adidas Colombia: Gazelle fridge

Adidas Colombia: Gazelle fridge
Your rating: None Average: 7.5 (44 votes)

Advertising Agency: Pull & Push Y&R, Bogotá, Colombia
Creative Director / Copywriter: Carlos Espinosa
Art Director: Fabián Marrugo
Account Manager: Tulio Jiménez
Released: February 2009

14 Comments

mikeelrapido's picture 1943 pencils
mikeelrapido | Wed, 2009-09-23 03:00

Great idea!!! Congratulations!

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Guest's picture
Guest | Wed, 2009-09-23 03:52

doesnt really make sense..so its not cool outside the fridge its stored?

crocodile ghandi's picture 29 pencils
crocodile ghandi | Wed, 2009-09-23 07:24

booooring

federo's picture 779 pencils
federo | Wed, 2009-09-23 08:17

so linear

Guest's picture
Guest | Wed, 2009-09-23 09:34

It's kinda ironic because the gear suppose to keep you cool, so why does it need a fridge to keep the gear cool?

Guest's picture
Guest | Wed, 2009-09-23 11:21

the fridge is located in cities where the climate is hot, like 38ºC or 41ºC... this idea have sense, ´cause the product keeps cool in a hot enviroment.

Guest's picture
Guest | Wed, 2009-09-23 12:25

Pull & Push lo mejor!!!

Guest's picture
Guest | Wed, 2009-09-23 12:53

i used to live in cartagena, it is extremely hot-- if you take that into consideration this is a cool (no pun intended) idea...
the fridge is to make a relation in the mind of the consumer of "cool"--- i think its great, not the best thing ever, but an effective one.

Guest's picture
Guest | Wed, 2009-09-23 13:08

muy buen concepto, me encanta.

opposite of u's picture 305 pencils
opposite of u | Thu, 2009-09-24 06:10
1

so litteral that is anoying...a u give hem 7.7 in total? i'll give it a star, just because it's adidas...

Guest's picture
Guest | Thu, 2009-09-24 09:41

Its the best idea i ever seen, sports brands like nike reebook, puma ever makes a concept and idea like that, thats be ORIGINAL!!! and create difference from de competence.

Congrats!!! to Art director, Copy Writer and the Account manager to sell it to de client

Guest's picture
Guest | Wed, 2009-10-28 19:07

tooooooooo litteral, first idea!

Guest's picture
Guest | Thu, 2009-10-29 17:44
10

Thats the real significate of a Trade Marketiing Strategy, congratulations to all the team!!

Guest's picture
Guest | Sat, 2009-11-21 01:43

Ganamos NOVAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA.

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