Adidas Colombia: Gazelle fridge

Advertising Agency: Pull & Push Y&R, Bogotá, Colombia
Creative Director / Copywriter: Carlos Espinosa
Art Director: Fabián Marrugo
Account Manager: Tulio Jiménez
Released: February 2009

Related videos by Shutterstock

14 comments

mikeelrapido's picture
mikeelrapido
1929 pencils

Great idea!!! Congratulations!

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

Guest's picture
Guest

doesnt really make sense..so its not cool outside the fridge its stored?

crocodile ghandi's picture
crocodile ghandi
29 pencils

booooring

federo's picture
federo
781 pencils

so linear

Guest's picture
Guest

It's kinda ironic because the gear suppose to keep you cool, so why does it need a fridge to keep the gear cool?

Guest's picture
Guest

the fridge is located in cities where the climate is hot, like 38ºC or 41ºC... this idea have sense, ´cause the product keeps cool in a hot enviroment.

Guest's picture
Guest

Pull & Push lo mejor!!!

Guest's picture
Guest

i used to live in cartagena, it is extremely hot-- if you take that into consideration this is a cool (no pun intended) idea...
the fridge is to make a relation in the mind of the consumer of "cool"--- i think its great, not the best thing ever, but an effective one.

Guest's picture
Guest

muy buen concepto, me encanta.

opposite of u's picture
opposite of u
301 pencils

so litteral that is anoying...a u give hem 7.7 in total? i'll give it a star, just because it's adidas...

Guest's picture
Guest

Its the best idea i ever seen, sports brands like nike reebook, puma ever makes a concept and idea like that, thats be ORIGINAL!!! and create difference from de competence.

Congrats!!! to Art director, Copy Writer and the Account manager to sell it to de client

Guest's picture
Guest

tooooooooo litteral, first idea!

Guest's picture
Guest

Thats the real significate of a Trade Marketiing Strategy, congratulations to all the team!!

Guest's picture
Guest

Ganamos NOVAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA.

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop.
Log in or register to post comments