Adidas Colombia: Gazelle fridge
Advertising Agency: Pull & Push Y&R, Bogotá, Colombia
Creative Director / Copywriter: Carlos Espinosa
Art Director: Fabián Marrugo
Account Manager: Tulio Jiménez
Released: February 2009
Ads of the World advertising archive and community showcases fresh creative campaigns daily from around the world. Read more
Recommend us on Google
14 Comments
Great idea!!! Congratulations!
<---------------SexInAds------------------>
http://www.facebook.com/sexinads
http://sexinads.tumblr.com
doesnt really make sense..so its not cool outside the fridge its stored?
booooring
so linear
It's kinda ironic because the gear suppose to keep you cool, so why does it need a fridge to keep the gear cool?
the fridge is located in cities where the climate is hot, like 38ºC or 41ºC... this idea have sense, ´cause the product keeps cool in a hot enviroment.
Pull & Push lo mejor!!!
i used to live in cartagena, it is extremely hot-- if you take that into consideration this is a cool (no pun intended) idea...
the fridge is to make a relation in the mind of the consumer of "cool"--- i think its great, not the best thing ever, but an effective one.
muy buen concepto, me encanta.
so litteral that is anoying...a u give hem 7.7 in total? i'll give it a star, just because it's adidas...
Its the best idea i ever seen, sports brands like nike reebook, puma ever makes a concept and idea like that, thats be ORIGINAL!!! and create difference from de competence.
Congrats!!! to Art director, Copy Writer and the Account manager to sell it to de client
tooooooooo litteral, first idea!
Thats the real significate of a Trade Marketiing Strategy, congratulations to all the team!!
Ganamos NOVAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA.