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Adidas: Charge the city with the energy of runners

Advertising Agency: TBWA\Moscow, Russia
Creative Director: Maxim Kolyshev
Art Director: Antonina Pirogova
Copywriter: Alexandra Vasilieva
Published: September 2013

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6 comments

Jackbr's picture
Jackbr
1360 pencils

Very, very nice.

Jack

kleenex's picture
kleenex
25488 pencils

I like...

quokkies's picture
quokkies
251 pencils

Love adidas, love energy creation

pinguin13's picture
pinguin13
98 pencils

Honestly? It feels like a parody on case movies. "where there has been no lighting since 1984!!!" Wow. Is that the Good Deed???? 'A moment of celebration for the locals' 'the campaign received wide response on the social networks and the media'. And to cap it of: "When you have the energy, you can save the world" ha, ha, ha
This proves nothing about the unique boost technology.

P13

Leon Cannes's picture
Leon Cannes
30 pencils

I like it. Nice work.

sacrilegend's picture
sacrilegend
1679 pencils

"First this. Then this. Oh, then we did this, too! And to cap it all off, we even added a that!" Good ideas are often simple ones. This cumbersome series of tactics is proof of that.

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