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Charge the city with the energy of runners

Agency Network: 
Published/Aired: 
September 2013

adidas Charge the city with the energy of running

Description: 

Ambient advertisment created by TBWA, Russia for Adidas, within the category: Fashion.

Advertising Agency: TBWA\Moscow, Russia
Creative Director: Maxim Kolyshev
Art Director: Antonina Pirogova
Copywriter: Alexandra Vasilieva

Comments (6)

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Highest Rated

pinguin13's picture
pinguin13
Activity Score 113

Honestly? It feels like a parody on case movies. "where there has been no lighting since 1984!!!" Wow. Is that the Good Deed???? 'A moment of celebration for the locals' 'the campaign received wide response on the social networks and the media'. And to cap it of: "When you have the energy, you can save the world" ha, ha, ha
This proves nothing about the unique boost technology.

P13

Jackbr's picture
Jackbr
Activity Score 1500

Very, very nice.

JackBR

kleenex's picture
kleenex
Activity Score 49064

I like...

quokkies's picture
quokkies
Activity Score 253

Love adidas, love energy creation

pinguin13's picture
pinguin13
Activity Score 113

Honestly? It feels like a parody on case movies. "where there has been no lighting since 1984!!!" Wow. Is that the Good Deed???? 'A moment of celebration for the locals' 'the campaign received wide response on the social networks and the media'. And to cap it of: "When you have the energy, you can save the world" ha, ha, ha
This proves nothing about the unique boost technology.

P13

Leon Cannes's picture
Leon Cannes
Activity Score 28

I like it. Nice work.

sacrilegend's picture
sacrilegend
Activity Score 3394

"First this. Then this. Oh, then we did this, too! And to cap it all off, we even added a that!" Good ideas are often simple ones. This cumbersome series of tactics is proof of that.

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