Adidas Benelux: Ajax players gave their fans a surprise they won't forget

Imagine this: the new home jersey of your favorite team just arrived. You go to the fanshop to buy it. And before you know it, you are in a private party with some players of Ajax.

Advertising Agency: iris Amsterdam, The Netherlands
Production: Fixers Promotion
Film: Wenneker
PR / Social: TBWA\Busted
Published: July 2012

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m-adman's picture
185 pencils

is it legal to fix cameras in fitting room, where are the results?

cwriter79's picture
435 pencils

Are u serious? There has got to be a better way to surprise people without invading their privacy! I mean that one shot of the chick in her bra is at the very least grounds for a lawsuit.

VampAd's picture
1153 pencils


kleenex's picture
25210 pencils

I liked the concept.

JordanJCaron's picture
27 pencils

Nice way to thank you to the loyal fans. Agree on the execution and privacy issues.

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