Adidas: Adicolor Yellow

Adidas: Adicolor Yellow

These posters with die-cuts were posted over existing colorful posters to create ad-hoc designs.

Advertising Agency: Smart, Melbourne, Australia
Creative Director: John Mescall
Art Directors: Malcolm Chambers, Rebecca Newman
Via: gotads

Your rating: None Average: 1 (1 vote)

Comments

Submitted by Enas on Sun, 2007-05-27 03:04.

i like it but the copy is veryyyy old

Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

Submitted by commandw on Sun, 2007-05-27 06:09.

the ideas is old toooo

Submitted by PuppiePoppy on Sun, 2007-05-27 07:19.

It won the recent CLIO Awards. However, it's not a fresh idea:
- Zoo poster with stencil of animals.
- Headache pills, with stencil of human head placed on walls with crack.
- Previous adidas' adicolor billboard using blank billboard and leave it for graffitti aritsts to do the job, and adidas paste over a shoe stencil over the graffitti. Exactly the same thing.

"Bowww Wowww"

Submitted by raverus on Sun, 2007-05-27 21:34.

here promoting vadalism..........so not smart. and bored.

Submitted by PuppiePoppy on Mon, 2007-05-28 15:10.

Promoting vandalism? I don't know.
Award winner. I'm sure!

"Bowww Wowww"

Submitted by yojimbo on Sun, 2007-05-27 23:13.

no matter what, still good.

Submitted by Beatboxer on Mon, 2007-05-28 07:10.

Supported.

Submitted by kc_brock on Mon, 2007-05-28 19:20.

good idea.

but what about the poor guy who just got his art covered up by a freaking shoe?

Submitted by mrtalented on Thu, 2007-05-31 05:57.

good and simple idea. but the typhography is too boring. pity.