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Adidas: Adicolor Pink
These posters with die-cuts were posted over existing colorful posters to create ad-hoc designs.
Advertising Agency: Smart, Melbourne, Australia
Creative Director: John Mescall
Art Directors: Malcolm Chambers, Rebecca Newman
Via: gotads
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It won the recent CLIO Awards. However, it's not a fresh idea:
- Zoo poster with stencil of animals (this campaign also won in the same Clio).
- Headache pills, with stencil of human head placed on walls with crack.
- Previous adidas' adicolor billboard using blank billboard and leave it for graffitti aritsts to do the job, and adidas paste over a shoe stencil over the graffitti. Exactly the same thing.
nothing smart from smart inc. :S
...but it's smart to have won CLIO statues. Bravoooo!
"Bowww Wowww"
very boring compared to the rest of the stuff on the website- choice of line and font-nasty indeed.
ooooooooo how subversive are adidas- street posters over graffiti. I'd prefer to see the image underneath.