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8 comments

Enas's picture
Enas
741 pencils

but why they choose this particular shoe's model...its old though...color are old copy old shoe, old model... did they mean it?11

Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

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Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

xiv's picture
xiv
18 pencils

It was a new model. - The converse adicolour shoe.

It has replaceable stripes which you can change the colour of. You can also paint onto the shoe using adicolour paints. - Which is why the ad is in a colour book style illustration.

The ad is saying the possibilities are endless, and to express yourself through the colours/designs you put on your shoe.

I remember seeing the ads around last year and thought they were awesome!

puppiepoppy's picture
puppiepoppy
1636 pencils

It won the recent CLIO Awards. However, it's not a fresh idea:
- Zoo poster with stencil of animals; which also won in the same Clio awards. Hmmn...
- Headache pills, with stencil of human head pasted onto walls that has cracks.
- Previous adidas' adicolor billboard using blank billboard and leave it for graffitti aritsts to do the job, and adidas paste over a shoe stencil over the graffitti. Exactly the same thing.

james h's picture
james h

yeah- i think this is such an old idea- ho-hum. No insight into how it feels to be individual just trying to be clever in a very unoriginal way. And the line!! Express yourself! How over used is that one. Product could be anything.
Gives me a chill how much we copy in Australia. All a formula now.

james h's picture
james h

yeah- i think this is such an old idea- ho-hum. No insight into how it feels to be individual just trying to be clever in a very unoriginal way. And the line!! Express yourself! How over used is that one. Product could be anything.
Gives me a chill how much we copy in Australia. All a formula now.

Ravages's picture
Ravages
842 pencils

Didn't Adidas change their logo? Is the lotus still on? What happened to the three strips?

puppiepoppy's picture
puppiepoppy
1636 pencils

Helooo Ravages! I worked on adidas before so to help give proper & well deserved credits to Smart Down under....the Three Stripes is for the Performance series; ie: sports shoes, basketball shoes, apparel, etc. The Three Leaves logo is for the Fashion range. BTW, there's also Y3, the high end fashion range.

Ravages's picture
Ravages
842 pencils

Oh. Cool. Thank you. I realise I have been a fashion ignorant fool. :)

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