Adelaide Airport T1: Choose your own holiday

The Adelaide Airport wants to create something different, engaging visitors and building excitement around the chance to win a trip by spending money with the airport retailers. Jamshop, Adelaide created not one but three awesome 'holiday of a lifetime' packages that will inspire people from different backgrounds. Then set about promoting those packages. We set to designing highly visible floor decals The effect: In comparison to previous retail promotions participation rates soared with a rerun of entry forms ordered after just one week to keep up with the demand.

Advertising Agency: Jamshop Adelaide Australia
Creative Director: Jim Robinson
Art Director: Kent O'Halloran
Creative: Kent O'Halloran
Copywriter: Andy Scott
Account Manager: Katie Hudson
Published: January 2013