ADD (Sporting Association for the Disabled): Luggage Carts
Help an athlete to go to the Paralympics. Make a donation.
Action for ADD (Sporting Association for the Disabled) that took place in Cumbica International Airport, São Paulo, on January 17th and 18th of 2010. Life-size paper displays showing disabled athletes in wheelchairs were strategically placed on several luggage carts. When passengers used them to carry their bags, it looked as if they were actually pushing the wheelchair of a disabled athlete.
Advertising Agency: age.comunicações, São Paulo, Brazil
Executive Creative Director: Carlos Domingos
Art Director: Henrique Mattos, Andre Fukumoto
Copywriter: Daguito Rodrigues, Charles Faria
32 Comments
sweet
Great ambient campaign. But I'm not sure that it will be efficient.
Une sélection de chaise design pas cher à retrouver sur Designiz
well done
really good. easy and simple. well done boys
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Alexandre Brito
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funny and efficient is not the same
wow!!!
That's really good. Very well executed, good impact, good covarage. Excellent!
At least it's not another bag, but it is the same thought executed differently...
Great
My first thought was: wow, wouldn't that be annoying to push through a busy airport? But what could make the message harder hitting than to make mobility a little more difficult for the user? Works well on a lot of levels.
Casey Boccia
Carton Donofrio Partners
Very good.
Simple ideas are the best !
I hope this works. Idea is super.
Great.
Nice thinking.
But I prefer a very similar ambient campaign on alfresco cafe chairs for SA Paraplegic Association by Jamshop, Adelaide (Australia) about 18 months ago.
Will Think for Salary
Well done.
love your choice of medium and location =')
very good.
i think its wrong, because the paralympics athlete doesnt need help to get along...
I'm tired of ambients that work from only one angle
chapeau!
@ greg n different : i think it will be very much effective. Just because people will get wondered to see lots of athletes roaming around the place having a ball in their hand..........................it will give a buzz on their mind.............as a result it will fix into their evoke set. Thus they will work as a word of mouth ....lots of other people will start knowing about that wondering roaming around of the athletes.........then people will fix those athletes on their mind....u know then what will happen.............donation culture will grow up....it might take 4-5 months to be established among peoples mind
so idea is superb
clap clap clap. smoooooooooooooooooch to you guys.
Not a bad one but... the visual is for other passengers, the copy is for the person pushing the cart. Why? Put the copy on the side, somewhere on the visual so everyone will know what this is all about who see the eye-catchy side of the cart.
I like it :)
ditto ! very good.
I'm sure this caught some attention. Great idea.
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Fantastic!!!
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Dont tell mum I work in advertising, she'll think I play piano in a whore-house
i am crezzy about photogaphy
good idea
LA MIA ES MEJOR
NICE_ great idea