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Luggage Carts

Agency: 
Published/Aired: 
February 2010
Description: 

Action for ADD (Sporting Association for the Disabled) that took place in Cumbica International Airport, São Paulo, on January 17th and 18th of 2010. Life-size paper displays showing disabled athletes in wheelchairs were strategically placed on several luggage carts. When passengers used them to carry their bags, it looked as if they were actually pushing the wheelchair of a disabled athlete.

Ambient advertisment created by age., Brazil for ADD, within the category: Public Interest, NGO.

Help an athlete to go to the Paralympics. Make a donation.

Advertising Agency: age.comunicações, São Paulo, Brazil
Executive Creative Director: Carlos Domingos
Art Director: Henrique Mattos, Andre Fukumoto
Copywriter: Daguito Rodrigues, Charles Faria

Comments (32)

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Highest Rated

TOM_'s picture
TOM_
Activity Score 5

NICE_ great idea

CrackerJackWorks's picture
CrackerJackWorks
Activity Score 19423

sweet

Publiz's picture
Publiz
Activity Score 115

Great ambient campaign. But I'm not sure that it will be efficient.

Inspiration graphique et publicité créative : Publiz

adises's picture
adises
Activity Score 31

well done

xcreativity's picture
xcreativity
Activity Score 2374

really good. easy and simple. well done boys

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook

Hiperion's picture
Hiperion
Activity Score 3138

funny and efficient is not the same

hufflepoff's picture
hufflepoff
Activity Score 430

wow!!!

roel_bogers's picture
roel_bogers
Activity Score 84

That's really good. Very well executed, good impact, good covarage. Excellent!

Spoonfeederxxx's picture
Spoonfeederxxx
Activity Score 641

At least it's not another bag, but it is the same thought executed differently...

Brain-Art's picture
Brain-Art
Activity Score 1101

Great

cboccia's picture
cboccia
Activity Score 24

My first thought was: wow, wouldn't that be annoying to push through a busy airport? But what could make the message harder hitting than to make mobility a little more difficult for the user? Works well on a lot of levels.

Casey Boccia
Carton Donofrio Partners

Hibon's picture
Hibon
Activity Score 3736

Very good.

Simple ideas are the best !

silvi's picture
silvi
Activity Score 4172

I hope this works. Idea is super.

Ensamblador's picture
Ensamblador
Activity Score 239

Great.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Nice thinking.
But I prefer a very similar ambient campaign on alfresco cafe chairs for SA Paraplegic Association by Jamshop, Adelaide (Australia) about 18 months ago.

The Jobless Writer
Will Think for Salary

thedesignaddict's picture
thedesignaddict
Activity Score 5403

Well done.

pepsiice's picture
pepsiice
Activity Score 253

love your choice of medium and location =')

tchifi's picture
tchifi
Activity Score 164

very good.

dsklan's picture
dsklan
Activity Score 1926

i think its wrong, because the paralympics athlete doesnt need help to get along...

ShaniG's picture
ShaniG
Activity Score 17214

I'm tired of ambients that work from only one angle

Corbeen's picture
Corbeen
Activity Score 1093

chapeau!

meraj's picture
meraj
Activity Score 216

@ greg n different : i think it will be very much effective. Just because people will get wondered to see lots of athletes roaming around the place having a ball in their hand..........................it will give a buzz on their mind.............as a result it will fix into their evoke set. Thus they will work as a word of mouth ....lots of other people will start knowing about that wondering roaming around of the athletes.........then people will fix those athletes on their mind....u know then what will happen.............donation culture will grow up....it might take 4-5 months to be established among peoples mind

meraj's picture
meraj
Activity Score 216

so idea is superb

bobby666's picture
bobby666
Activity Score 1460

clap clap clap. smoooooooooooooooooch to you guys.

Dzsoi's picture
Dzsoi
Activity Score 8442

Not a bad one but... the visual is for other passengers, the copy is for the person pushing the cart. Why? Put the copy on the side, somewhere on the visual so everyone will know what this is all about who see the eye-catchy side of the cart.

Imagepro's picture
Imagepro
Activity Score 112

I like it :)

sintra's picture
sintra
Activity Score 699

ditto ! very good.

keithstoeckeler's picture
keithstoeckeler
Activity Score 425

I'm sure this caught some attention. Great idea.

Mongoose's picture
Mongoose
Activity Score 4961

Fantastic!!!

Make the logo Bigger and the black, Darker!

jadav amar b's picture
jadav amar b
Activity Score 2

i am crezzy about photogaphy

Draper's picture
Draper
Activity Score 183

good idea

Guest's picture
Guest

LA MIA ES MEJOR

TOM_'s picture
TOM_
Activity Score 5

NICE_ great idea

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