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Published/Aired: 
March 2007
1481
Description: 

Ambient advertisment created by JWT, Germany for Actiongroup Landmine.de, within the category: Public Interest, NGO.

Every year, thousands of children are the victim. And 100 million landmines are still undetected. Help us: www.landmine.de

Advertising Agency: JWT, Frankfurt, Germany
Executive Creative Director: Mike Ries
Art Director: Katrin Berle
Copywriter: Jan Koehler

Comments (18)

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Highest Rated

Rog's picture
Rog
Activity Score 6082

And, that's another reason why I like it.
Entices, engages, rewards and grosses.
Pay that.

"It's Mabo. It's land rights. It's the VIBE, your honour!"

>>>> That's not an ad. THIS is an ad.

Charley Xie's picture
Charley Xie
Activity Score 31

Cruel!!

deep_tracy's picture
deep_tracy
Activity Score 588

neat. but it's obviously a pro-bono initiative wihtout a real brief.

creative420's picture
creative420
Activity Score 279

Suckymasters at work eh!

Shut Theory's picture
Shut Theory
Activity Score 515

outch... and the domain name is easy to catch, would definitely make me stop and... shiver a bit :s

http://shut.elmota.com

Tron's picture
Tron
Activity Score 174

cool device, bad idea. the message is too 1st based.

A. J. SMITH's picture
A. J. SMITH
Activity Score 2824

what's 1st base feel like?

roman-schwienbacher.com's picture
roman-schwienba...
Activity Score 1021

i thing when you this the first time, it does not leave you cold.
i guess it works and has a god impact.
good work.

roman-schwienbacher.com's picture
roman-schwienba...
Activity Score 1021

i just noticed.
the kind is playing with t-shirt and shorts.
and outside there is snow on the ground?????????
wrong time of the year i would say so.

JTW926's picture
JTW926
Activity Score 184

i thought it would have been an ad for insurance or something about breaking bones...not as clear as it really could be

Stigset's picture
Stigset
Activity Score 1454

cool idea for ad people, but I'm not sure if any ordinary person would notice it

elmikel's picture
elmikel
Activity Score 1147

I think this works well. Everybody passing through the door must notice it. The effect of torn little boy's leg is an eye catcher and a strong impulse.

HV's picture
HV
Activity Score 212

I quite like this one.

It could actually be a real brief. Probono for sure, but real enough...

I think anyway, had a simalar brief years ago.

jurgenthegerman's picture
jurgenthegerman
Activity Score 8

Great idea. Simple and well executed.

Disco Munky's picture
Disco Munky
Activity Score 3890

Nice.

I read about self healing land mines recently.

Not what you might at first think. i.e land mines that deactivate after a set time.

When one of these mines detonates, the rest repossition themselves to fill the holes left by the spent ones.

Self healing land mines.

Messed up.

Doin' it for the points

A. J. SMITH's picture
A. J. SMITH
Activity Score 2824

Oof nasty.

I like the concept.

nemesis's picture
nemesis
Activity Score 765

Is this an automatic door? If so, every time you would get near it to read the text, the door would open and you wouldn' be able to read it. Besides, yo would have to bend down to read the text.
I don't know. I don't see this working at all.

Corona Raymaker's picture
Corona Raymaker
Activity Score 549

This is gross! :D

Rog's picture
Rog
Activity Score 6082

And, that's another reason why I like it.
Entices, engages, rewards and grosses.
Pay that.

"It's Mabo. It's land rights. It's the VIBE, your honour!"

>>>> That's not an ad. THIS is an ad.

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