Actiongroup Landmine.de: Door

Actiongroup Landmine.de: Door

Every year, thousands of children are the victim. And 100 million landmines are still undetected. Help us: www.landmine.de

Agency: JWT, Frankfurt
Executive Creative Director: Mike Ries
Art Director: Katrin Berle
Copywriter: Jan Koehler
Via: ibelieveinadv

Your rating: None Average: 7 (5 votes)

Comments

Cruel!!

neat. but it's obviously a pro-bono initiative wihtout a real brief.

Suckymasters at work eh!

outch... and the domain name is easy to catch, would definitely make me stop and... shiver a bit :s

http://shut.elmota.com

cool device, bad idea. the message is too 1st based.

what's 1st base feel like?

i thing when you this the first time, it does not leave you cold.
i guess it works and has a god impact.
good work.

i just noticed.
the kind is playing with t-shirt and shorts.
and outside there is snow on the ground?????????
wrong time of the year i would say so.

i thought it would have been an ad for insurance or something about breaking bones...not as clear as it really could be

cool idea for ad people, but I'm not sure if any ordinary person would notice it

I think this works well. Everybody passing through the door must notice it. The effect of torn little boy's leg is an eye catcher and a strong impulse.

I quite like this one.

It could actually be a real brief. Probono for sure, but real enough...

I think anyway, had a simalar brief years ago.

Great idea. Simple and well executed.

Nice.

I read about self healing land mines recently.

Not what you might at first think. i.e land mines that deactivate after a set time.

When one of these mines detonates, the rest repossition themselves to fill the holes left by the spent ones.

Self healing land mines.

Messed up.

Oof nasty.

I like the concept.

Is this an automatic door? If so, every time you would get near it to read the text, the door would open and you wouldn' be able to read it. Besides, yo would have to bend down to read the text.
I don't know. I don't see this working at all.

Corona Raymaker's picture

This is gross! :D

Vive La Aducation!

And, that's another reason why I like it.
Entices, engages, rewards and grosses.
Pay that.

"It's Mabo. It's land rights. It's the VIBE, your honour!"

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