Act Up Paris: Bicycles

And you, how do you stay safe?

Advertising Agency: Rouge, Paris, France
Creative Director: Patrick Samot
Art Director: Paul Jean
Published: December 2007

Comments

Submitted by 0nurb on Wed, 2007-12-05 18:29.

Nothing special in this action.

Submitted by rocketman on Wed, 2007-12-05 18:41.

it seems expensive and uneffective.
did something get lost in translation?

Submitted by Charlie Pratt on Wed, 2007-12-05 21:05.

Blech. It asks the question, but gives no indication as to why the question is being asked, or who is asking it!

I wish I could actually SEE more ambient campaigns in my everyday life. Tired of seeing them in these visualizations.

Submitted by bara bara baez on Wed, 2007-12-05 22:44.

I wish them luck but butter them fish isn't worth them planners weren't it?

Submitted by teenie on Thu, 2007-12-06 10:43.

Is this ad for condoms or bike helmets?

Submitted by me myself and irene on Thu, 2007-12-06 14:45.

so predictable... plus the eternal question "and you, (fill in the blanks)"?
Sorry guys, it's very weak.

Submitted by Anima on Sun, 2008-09-14 23:20.

It doesn't work. There's no connection to the goal of the campaign.

A public interest ad has three objectives, in this order.

1. Get the attention of the target.
2. Get the target to think about the subject presented.
3. Get the target to act.

This ad doesn't accomplish anything past the first step. The average person on the street wouldn't get what this has to do with AIDS protection.