Advertisement

The applauding bus shelter

Agency: 
Published/Aired: 
June 2008
To Like please login or register
23

Also From This Campaign (1 items)

Description: 

The Department of Environment and Conservation wanted to show their appreciation to people who were doing their bit for the planet by taking public transport to and from work. Agency Marketforce Perth set up a number of these applauding bus shelters in high traffic areas around the CBD. Motion sensors in the shelter triggered a recorded applause whenever someone entered.

Advertising Agency: Marketforce, Perth, Australia
Creative Director: Andrew Tinning
Creatives: Andrew Tinning, Ryan Albuino, Andrew Chu, Danielle Glenister

Comments (11)

Log in or register to post comments

Highest Rated

D.B.'s picture
D.B.
66 Activity Scores

Very cool idea! Everyone loves to be appreciated, and this would get people feeling positive

Advertisement