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The applauding bus shelter

Agency: 
Published/Aired: 
June 2008
Description: 

The Department of Environment and Conservation wanted to show their appreciation to people who were doing their bit for the planet by taking public transport to and from work. Agency Marketforce Perth set up a number of these applauding bus shelters in high traffic areas around the CBD. Motion sensors in the shelter triggered a recorded applause whenever someone entered.

Advertising Agency: Marketforce, Perth, Australia
Creative Director: Andrew Tinning
Creatives: Andrew Tinning, Ryan Albuino, Andrew Chu, Danielle Glenister

Comments (11)

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Highest Rated

D.B.'s picture
D.B.
Activity Score 66

Very cool idea! Everyone loves to be appreciated, and this would get people feeling positive

jazarah's picture
jazarah
Activity Score 1262

nice :)

Frits Harkema's picture
Frits Harkema
Activity Score 713

It is not bad.

Nanel's picture
Nanel
Activity Score 283

very nice

Crisp One's picture
Crisp One
Activity Score 2005

its a very cool idea but,

does that happen every time somebody
moves inside the range of the sensor.
I can imagine that would get very
annoying in the morning while people
are waiting for the bus to work.

Tapper's picture
Tapper
Activity Score 490

can't you australians figure out a more annoying way to say apprethsciation ...

Strip. Strip. Strip.

simon.gross's picture
simon.gross
Activity Score 541

We're working on it.

dansheppy52's picture
dansheppy52
Activity Score 398

HAHAHA.
-----
"There is no entitlement to the consumer's attention. It is earned."
-Luke Sullivan

www.dbsheppard.com

-----
"There is no entitlement to the consumer's attention. It is earned."
-Luke Sullivan

www.dbsheppard.com

Wordnerd's picture
Wordnerd
Activity Score 6692

that's cute

RoodDood's picture
RoodDood
Activity Score 46

very nice. hopefully the commuters tie the applause back to the ad at the bus stop.

Barbz's picture
Barbz
Activity Score 93

Very nice!

D.B.'s picture
D.B.
Activity Score 66

Very cool idea! Everyone loves to be appreciated, and this would get people feeling positive

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