October 2010

Ambient advertisment created by Fischer, Brazil for Acredite, within the category: Public Interest, NGO.

Any childrens play gets harder when they suffer from rheumatism.

Advertising Agency: Fischer+Fala!, São Paulo, Brazil
Creative Director: Pedro Cappeletti
Art Directors: Thiago Lacorte, Widerson Souza
Copywriters: Jaime Agostini, Ricardo Polinesio

Comments (13)

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Highest Rated

tytpol's picture
Activity Score 777

Can help.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

I've no idea how rheumatism feels but this ambient gives me an idea.

Ron Burgundy's picture
Ron Burgundy
Activity Score 1632

Dr Google Says:

Rheumatism or rheumatic disorder is a non-specific term for medical problems affecting the joints and connective tissue.

Very cool ambient, thiiiiis is is an ad where your put a QR Code on it so people can find out more...or at least what Rheumatism is. I really like the execution though...great work.

vidz913's picture
Activity Score 35

copy isn't quite correct... would have sounded better and personalised if it were "A child's play gets harder when he suffers from rheumatism"... to start with, there isn't an apostrophe for the word "childrens" - which makes it sound wrong! in terms of the ambient, its a perfect composition... right on...

Vingy's picture
Activity Score 474

well this comes from Brazil and the real copy is on portuguese. Don´t be so harsh on the translation, criticize the idea

TommyO's picture
Activity Score 1866

Like the idea. Really gets the message.

TommyO's picture
Activity Score 1866

Like the idea. Really gets the message.

dadada's picture
Activity Score 1720

at first sight i thought that it's for eyesight disease.

Everybody is creative, be yourself.

CrackerJackWorks's picture
Activity Score 19405


rakel's picture
Activity Score 250

i had the firts thought about the copy, is not well translated, although is a great idea for ambient.

Andil's picture
Activity Score 102

The idea is good, excellent ad campaign.

david castro burgos's picture
david castro burgos
Activity Score 37

I like the execution!!

tytpol's picture
Activity Score 777

Can help.