ACA-M: Zebra Crossing Memorial

1⁄4 of car accident victims are pedestrians

Names of victims of traffic accidents were painted as white stripes of zebra crossing. Watch the making of video as well.

Advertising Agency: Draft FCB, Lisbon, Portugal
Creative Directors: Luís Silva Dias, Duarte Pinheiro de Melo
Art Director: Hélder Romão
Copywriter: Filipe Graça
Released: April 2007

10 comments

Hand's picture
Hand
195 pencils

read those names too long and you might become the next victim :D

wgeddes's picture
wgeddes
298 pencils

good point... why would you add something that might prevent people from looking both ways?
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http://www.freerangerobot.com

LJ's picture
LJ
40 pencils

lol..agreed!

jeanzamprogno's picture
jeanzamprogno
18 pencils

Literaly, an idea that left the paper to the streets: http://www.ccsp.com.br/busca/busca.php?t=aca-m&SearchArea=novo&x=0&y=0

DarkSide's picture
DarkSide
1068 pencils

Trying to save people from getting hit by a car making them distracted while crossing the street?
Very clever!

Slashh's picture
Slashh
294 pencils

This is such an irresponsible idea. The creatives should have stopped themselves. They were supposed to help solve the problem, not contribute to it. How will they feel if someone gets hurt or worse reading this thing? Even a guy in their own video almost gets hit looking down at the names.

dehcar's picture
dehcar
32 pencils

totalement d'accord,
je crois qu'ils auraient dû ecrire ca en de plus grands caractères, avec seulement 2 ou 3 noms de chaques coté, au milieu, le message "1⁄4 of car accident victims are pedestrians" serait ecrit, (toujours avec des caractères facilement lisibles)

totally agree
i think they should have written it in bigger caracters, with only 2 or 3 names by each side, by the middle, the message "1⁄4 of car accident victims are pedestrians" would be written (always in easly readable caracters)
____________________________________________________________________________________________________________
new, young & hungry

Andreas TM's picture
Andreas TM
129 pencils

If you look at the perspective of the stripes, apparently we have a victim of Photoshop...

antisanti's picture
antisanti
34 pencils

As a pedestrian, I wouldn't like reading something that says "hey you, your life's at risk everytime you cross". I know, damn. Tell it to the drivers!

_inkpact's picture
_inkpact
84 pencils

I saw this in youtube;
there´s something we can´t see in this photo; the main line isn´t with the names in the middle of the street.
And it´s well placed, not in dangeorus places.
You should see portugues people driving, though! there´s no safe place! XD

Anyway, you´ll see the social reaction at: http://www.youtube.com/watch?v=CObdVHW9j48
As you´ll see, they´ve talked about the same trouble...

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