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Absolut Vodka: Cash Machine

Absolut Vodka: Cash Machine
Your rating: None Average: 7.8 (11 votes)

Advertising Agency: TBWA \ Berlin, Germany
Creative Directors: Philip Borchardt, Dirk Henkelmann
Art Director: Jaime Mandelbaum
Copywriter: Emiliano Trierveiler
Released: November 2007

Comments

cullers's picture 334 pencils

A good old fashioned cash giveaway. Certainly works!

It's vhat the people vant.

scs7683's picture 85 pencils

So was it actually free money or just no ATM fees? I'm hoping it's free money, cause otherwise...I'd just go to my own bank. Haha. It's times like these I wish I could read German.

Trade Show Giveaways: Because making the right impression to potential clients takes more than just a smile.

BAdman's picture 25 pencils

I am pretty sure its free money or the girl would not be holding it up so happy

robot-rock's picture 815 pencils

jajaja que rayos?!!!

[ http://eltubedeyou.blogspot.com ]

dbrown6986's picture 58 pencils

I'm pretty sure they just got rid of ATM fees and weren't just giving away money. Let's be serious.

Nthngmn's picture 632 pencils

What kind of draw would No Fees be? Who cares?

I sincerely doubt it would cause the "longest ATM lines." I certainly wouldn't wait if that were the case. "A savings of $2 so I can withdraw my own money?!?! HOOOORAY!!!!"

whitespace's picture 2061 pencils

Why can't they be giving away money?

kgeiger's picture 5158 pencils

In an Absolut ambient...

ibenizer's picture 12 pencils

It was real cash to draw from the machine - 12k Euro in total. One article reads that they had also an 'absolut' newspaper of 120.000 copies which only contained good news, then a comedian group entertained people in the subway for free, an artist gave away handsigned pieces and another one had free music gigs.
I like it a lot for an absolut world.

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