Absolut Vodka: Cash Machine

Advertising Agency: TBWA \ Berlin, Germany
Creative Directors: Philip Borchardt, Dirk Henkelmann
Art Director: Jaime Mandelbaum
Copywriter: Emiliano Trierveiler
Released: November 2007

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cullers's picture
332 pencils

A good old fashioned cash giveaway. Certainly works!

It's vhat the people vant.

robottttrockkkk's picture
814 pencils

jajaja que rayos?!!!

[ http://eltubedeyou.blogspot.com ]

dbrown6986's picture
56 pencils

I'm pretty sure they just got rid of ATM fees and weren't just giving away money. Let's be serious.

Nthngmn's picture
626 pencils

What kind of draw would No Fees be? Who cares?

I sincerely doubt it would cause the "longest ATM lines." I certainly wouldn't wait if that were the case. "A savings of $2 so I can withdraw my own money?!?! HOOOORAY!!!!"

whitespace's picture
1953 pencils

Why can't they be giving away money?

kgeiger's picture
7119 pencils

In an Absolut ambient...

ibenizer's picture
12 pencils

It was real cash to draw from the machine - 12k Euro in total. One article reads that they had also an 'absolut' newspaper of 120.000 copies which only contained good news, then a comedian group entertained people in the subway for free, an artist gave away handsigned pieces and another one had free music gigs.
I like it a lot for an absolut world.

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