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Absolut: The world's largest photo exhibition

Absolut: The world's largest photo exhibition
Your rating: None Average: 6.9 (27 votes)

In October 2009 Absolut Vodka wanted to launch their limited edition Rock Bottle as part of their IN AN ABSOLUT WORLD campaign idea.

Absolut got in touch with legendary photographer Danny Clinch, whose vision, "IN AN ABSOLUTE WORLD You're with the band", came to life in an upclose and personal documentation of the rock band Wolfmother.

In order to make it an even more intense experience for our audience, we selected some of Danny's best pictures and created a gigantic (up to 240sqm) traveling photo exhibition that toured through cities like Munich, Cologne and Hamburg. Via the absolut.com website we provided a downloadable audio guide and a printable map to tour the local sites.

Advertising Agency: TBWA, Germany

3 Comments

gmint7's picture 2679 pencils
gmint7 | Sun, 2009-11-29 15:39
7

this is nice

:::J:::

morse's picture 8826 pencils
morse | Sun, 2009-11-29 23:09
7

Seems like a nice campaign. Where can I see the photos?

What hath God wrought

mpared's picture 570 pencils
mpared | Tue, 2009-12-01 05:33

very cool

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