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Take a stand against the death penalty

Agency Network: 
Published/Aired: 
April 2011

Abolition.fr: Take a stand against the death penalty

Ambient advertisment created by Marcel, France for Abolition.fr, within the category: Public Interest, NGO.

Advertising Agency: Marcel Paris, France
Creative Directors: Anne de Maupeou, Veronique Sels, Sebastien Vacherot
Art Director: Souen Le Van
Copywriter: Martin Rocaboy
Account Manager: Hanna Levy
Account Supervisor: Benoit Candelle
Producer / Film: Laurent Sequaris / Sequencis
Producer / Installation: Guillaume Sartre / Milk
Director: Guillaume Couret
Case director: Maxime Tibay

Comments (14)

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tamer samy's picture
tamer samy
Activity Score 681

Great idea, but if a Sicko rapped one of your family, would you stand against his execution ? i doubt !

techani's picture
techani
Activity Score 2

I agree. I'm sure they didn't experience how hard is it to see the killer who took away your beloved one's life intentionally, enjoying his life..

esia's picture
esia
Activity Score 239

Really good but done before. Only the videoscreens are new.
Idea and execution done und won cannes lions some years ago. On one side big posters with hunters on the other side posters with endangered animals. Exactly the same mechanic.

Let’s do something great together.

advertising ninja's picture
advertising ninja
Activity Score 616

so if you dont stand, does he shoot the convicted?

Janae's picture
Janae
Activity Score 385

i like the idea and the realization. the people could see, that their action
actually made a difference.

CrackerJackFlash's picture
CrackerJackFlash
Activity Score 19599

whoa.

thedesignaddict's picture
thedesignaddict
Activity Score 5403

Fresh, memorable, and simple.

dean viii's picture
dean viii
Activity Score 1686

You're dramatizing that you can make a difference, not actually giving me a reason to make a difference. Sure, it will work for people that are passive and need a little nudge. But I haven't changed my mind.

Mr. Green's picture
Mr. Green
Activity Score 114

Brilliant! And gorgeous soundtrack.

kreskin's picture
kreskin
Activity Score 3

did not know that so many counties still have the firing squad it would be great if people could make a difference

awaischughtai's picture
awaischughtai
Activity Score 8

Death Penalty is NOT always wrong. It should be measured against the gravity of the crime. For GRIEVOUS offences, this SHOULD be the penalty as if you remove these penalties the crimes will grow more as are occurring now!!

Nawar N. Al-Kazemi's picture
Nawar N. Al-Kazemi
Activity Score 4

No words found to express my admiration to such an ad !! AMAZING

CuriousPencil's picture
CuriousPencil
Activity Score 4225

"Thank you, advertising people".

andylefty's picture
andylefty
Activity Score 4535

Powerful.

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