Abolition.fr: Take a stand against the death penalty

Advertising Agency: Marcel Paris, France
Creative Directors: Anne de Maupeou, Veronique Sels, Sebastien Vacherot
Art Director: Souen Le Van
Copywriter: Martin Rocaboy
Account Manager: Hanna Levy
Account Supervisor: Benoit Candelle
Producer / Film: Laurent Sequaris / Sequencis
Producer / Installation: Guillaume Sartre / Milk
Director: Guillaume Couret
Case director: Maxime Tibay
Published: April 2011

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14 comments

tamer samy's picture
tamer samy
683 pencils

Great idea, but if a Sicko rapped one of your family, would you stand against his execution ? i doubt !

techani's picture
techani
2 pencils

I agree. I'm sure they didn't experience how hard is it to see the killer who took away your beloved one's life intentionally, enjoying his life..

esia's picture
esia
239 pencils

Really good but done before. Only the videoscreens are new.
Idea and execution done und won cannes lions some years ago. On one side big posters with hunters on the other side posters with endangered animals. Exactly the same mechanic.

advertising ninja's picture
advertising ninja
576 pencils

so if you dont stand, does he shoot the convicted?

Janae's picture
Janae
385 pencils

i like the idea and the realization. the people could see, that their action
actually made a difference.

CrackerJackWorks's picture
CrackerJackWorks
9357 pencils

whoa.

thedesignaddict's picture
thedesignaddict
5202 pencils

Fresh, memorable, and simple.

dean viii's picture
dean viii
1672 pencils

You're dramatizing that you can make a difference, not actually giving me a reason to make a difference. Sure, it will work for people that are passive and need a little nudge. But I haven't changed my mind.

Mr. Green's picture
Mr. Green
109 pencils

Brilliant! And gorgeous soundtrack.

kreskin's picture
kreskin
3 pencils

did not know that so many counties still have the firing squad it would be great if people could make a difference

awaischughtai's picture
awaischughtai
8 pencils

Death Penalty is NOT always wrong. It should be measured against the gravity of the crime. For GRIEVOUS offences, this SHOULD be the penalty as if you remove these penalties the crimes will grow more as are occurring now!!

Nawar N. Al-Kazemi's picture
Nawar N. Al-Kazemi
4 pencils

No words found to express my admiration to such an ad !! AMAZING

CuriousPencil's picture
CuriousPencil
4227 pencils

"Thank you, advertising people".

andylefty's picture
andylefty
4539 pencils

Powerful.

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