ABA association: Help
Advertising Agency: DDB, Milan, Italy
Creative Director: Vicky Gitto
Art Director: Andrea Maggioni
Copywriters: Vicky Gitto
Published: December 2006
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8 Comments
i seriously wonder what food is tat....
the print ad is much memorable...
http://jennywhx.blogspot.com jwhx:Visionary
The food is chocolate...
thank you :).
http://jennywhx.blogspot.com jwhx:Visionary
nice but loooksss so old.
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There Is New Shit Under The Sun. There are still BigBadFatMadafaka ideas.
thats the most un-chocolate looking chocolate i've ever seen! :-( maybe thats deliberate though...i dont know. But this is a nice idea, quite impactful i must say.
I think it works, because it grabs your attention immediately but there's also a thought behind it (being literally, sorry) which will make it memorable.
But agree with Chocolat - doesn't look very desirable.
if its for cannes, then the point "results" is missing - with the stanard sentence:
This idea generated 250 % more traffic in the shops and 780.000 clicks on the internet site on one tuesday afternoon.
Doesn't look like food.