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A Non Smoking Generation: U-Models

Advertising Agency: Le Bureau, Sweden
Art Directors / Copywriters: Jonas Wittenmark, Tobias Carlson
Account Handler: Gustaf Sehlstedt
Producer: Petra Dranger Jendermyr
Copywriter: Hjalmar Delehag
Webbproduction: Perfect Fools
Director: Magnus Renfors/Hobby Film

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11 comments

perromalo's picture
perromalo
429 pencils

Brilliant usage of the new media. Very good concept adapted to internet.

mikeelrapido's picture
mikeelrapido
1929 pencils

Great idea!!! Great viral potential..

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http://www.facebook.com/sexinads
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Marlus Lau's picture
Marlus Lau
1806 pencils

Very cool.

Well done! Like the cigarette timeline.

Carlos Garcia's picture
Carlos Garcia
846 pencils

Very well done.

CG

kgeiger's picture
kgeiger
7092 pencils

Good stuff.

brandingworthspreading's picture
brandingworthsp...
648 pencils

Finally a non-smoking campaign that targets what women care for: their youth and beauty. Great effort

raavigeorgian's picture
raavigeorgian
2444 pencils

perrfect use of sarcasm to get across a point

Adaddicted's picture
Adaddicted
3435 pencils

Successful, clever attempt!

withalltherespects

alexander_bickov's picture
alexander_bickov
3279 pencils

Good campaign

Spoonfeederxxx's picture
Spoonfeederxxx
641 pencils

Nice insight, but I feel it came across a bit condescending...

jorje_gerges's picture
jorje_gerges
11 pencils

i don't see how it will help

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