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A Non Smoking Generation: U-Models

High Bandwidth | Low Bandwidth | Mobile
Your rating: None Average: 8.9 (103 votes)

Advertising Agency: Le Bureau, Sweden
Art Directors / Copywriters: Jonas Wittenmark, Tobias Carlson
Account Handler: Gustaf Sehlstedt
Producer: Petra Dranger Jendermyr
Copywriter: Hjalmar Delehag
Webbproduction: Perfect Fools
Director: Magnus Renfors/Hobby Film

11 Comments

perromalo's picture 429 pencils
perromalo | Fri, 2010-04-09 06:26

Brilliant usage of the new media. Very good concept adapted to internet.

mikeelrapido's picture 1943 pencils
mikeelrapido | Fri, 2010-04-09 06:35

Great idea!!! Great viral potential..

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http://www.facebook.com/sexinads
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Marlus Lau's picture 1764 pencils
Marlus Lau | Fri, 2010-04-09 08:11

Very cool.

Well done! Like the cigarette timeline.

Carlos Garcia's picture 853 pencils
Carlos Garcia | Fri, 2010-04-09 09:19

Very well done.

CG

kgeiger's picture 6642 pencils
kgeiger | Fri, 2010-04-09 10:52

Good stuff.

brandingworthspreading's picture 656 pencils
brandingworthspreading | Fri, 2010-04-09 11:16

Finally a non-smoking campaign that targets what women care for: their youth and beauty. Great effort

Blog | Twitter

raavigeorgian's picture 2450 pencils
raavigeorgian | Sat, 2010-04-10 00:32

perrfect use of sarcasm to get across a point

Adaddicted's picture 3417 pencils
Adaddicted | Sun, 2010-04-11 03:52
7

Successful, clever attempt!

withalltherespects

alexander_bickov's picture 3323 pencils
alexander_bickov | Mon, 2010-04-12 01:37

Good campaign

Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas

Spoonfeederxxx's picture 643 pencils
Spoonfeederxxx | Wed, 2010-04-14 04:43

Nice insight, but I feel it came across a bit condescending...

jorje_gerges's picture 11 pencils
jorje_gerges | Mon, 2010-04-19 02:34

i don't see how it will help

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