addyhoch10's picture
2592 pencils

jeeez! i doubt that this guy can read the message.

anyway, anything that tries to keep them from driving drunk is a good thing.

No fixed abode's picture
No fixed abode
380 pencils

Not really getting the psychology of a drink driver I'm afraid. If I have my keys in my hand, a message on my phone is not stopping me. This is when advertising is a waste of time. Where is the consequence? I know I probably shouldn't be doing it, but hey...

justpassingby's picture
1368 pencils

they should have a warning for wearing shirts like that too.

pixelbomb1's picture
2555 pencils

i was just thinking about that too.. floral shirts? disco was a long time ago.

Arnold Santillan

popdistortion's picture
1594 pencils

It's never too dark to be cool. That was the only thing that I could think of. Who the hell wears shades to a club anyway?

mikelite's picture
1031 pencils

I don't get it. it's so straight. Am I missing something here? Where's the twist? Gotta love their results too. "There was an increase" So, it went from 1 call to 2. AWESOME!

B128's picture
392 pencils

There's no twist. Just different media which would not work in my country.
Just wondering, won't it be more effective if they get the message when they are drinking and not drunk instead of when they are intoxicated?

adcook's picture
156 pencils

A lame thought, actually no thought. This could have been so much better, at least JWT could have used the medium in creative way???

deep_tracy's picture
588 pencils

how creative and twisty do you want it to be? it's talking to boozed up clubbers for chrissakes!

c'mon people, think!

Chris's picture
1987 pencils

where on earth is bahrain?

deep_tracy's picture
588 pencils

the middle east.

ivan's picture

Next to Saudi Arabia, island size of Singapore.

Ivan Raszl, admin of AotW

A. J. SMITH's picture
2834 pencils

Nice shirt.

I like the technique used here, but agreeing with No fixed abode, this wouldn't give the drunk driver any sense of consequence, thereofre could have been alot better.

That guy looks wasted.

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