7 Eleven: Big

The Big Slurpee. Visit it or drink it.

Advertising Agency: Leo Burnett Melbourne, Australia
Creative Director: Jason Williams
Art Director: Richard Walker
Copywriter: Andrew Woodhead
Photographer: Chris Von Menge
Head Of Art: David Klein
Digital Producer: Brian Walton

January 2009


Guest's picture

- So, this new slurpee is really big right?
- Yep.
- So I say, let's build a 11-metre big Slurpee, that people can like, look at. What do you say?
- I say... it's lunch.

Senhora Kolossa's picture
Senhora Kolossa
483 pencils

this is probably the dumbest thing I've ever seen!
wtf? seems to be a too much money for nothing work.

Ad_Man's picture
826 pencils

wow! great concept! ...not!

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Guest's picture

The concept of creating a landmark or tourist destination is interesting. However, really doesn't work that well in this application. If you are going to create the largest slurpee ever - then do it for real. Fill the huge cup with the actual slurpee product. Go for a record. Turn the spectacle into a sampling event and use the giant cup as a dispenser. Give consumers a reason to experience the brand in a positive and active way. It's a good start but didn't go far enough. Stunts need to be VERY relevant to work.

the_executioner's picture
93 pencils

If you've ever been to Australia you'll find this quite amusing. There's loads of "big" objects everywhere eg. Woombye, Queensland - home of the Big Pineapple.


no I'm not Australian.

Senhora Kolossa's picture
Senhora Kolossa
483 pencils
Guest's picture

why is there no street artist that paints a mustache?!

Guest's picture

Haveing watch this be bad tasting. and effort seem much in hard. liking is not what feeling on this. Red poo poo top. No!! liking not!!

Bundy Agency's picture
Bundy Agency
597 pencils

Thank you Yoda

i agree though, this is pretty average, had scope for something much bigger

mark3r's picture
1949 pencils


sneakyhands's picture
1857 pencils

it may not be the most inspired, but now i kinda want a slurpee.

Guest's picture

big prop doesn't automatically equal big idea

Guest's picture

it's no 'big warnie'

missed my turn's picture
missed my turn
426 pencils

Stoners will come from round the world to make the pilgrimage.

Guest's picture

Lets make something big! Yeah, that's a concept. Horrible. Horrible. Horrible.
Work with absolutely no idea what so ever should not be submitted.
It's so bad that you can't even critique it, because there is not any idea to critique.

vuxanovici's picture
253 pencils

TSW, thank you for the biggest laugh in the past month :)))
Yoda! That really cracked me up!

Wordnerd's picture
6692 pencils

'with the brand itself turned into a tourist destination' hahahahahahaha!! right.

Guest's picture

what a load of arse. 0/10

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