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3M Scotch-Brite: Wash Your Bill

Scotch-Brite teamed up with several restaurants around the city of São Paulo. When people got their bills, they also received an invitation to wash their dishes. In exchange, they could leave the place without paying the check.

Advertising Agency: Grey 141, São Paulo, Brazil
Executive Creative Director: Pedro Cappeletti
Creative Directors: Pedro Cappeletti, Guy Costa
Art Directors: Diogo Dutra, Daniel Prado, Danilo Matos
Copywriters: Pedro Lazera, Paulo Amaral
RTVC: Daniela Toda
Art-Buyer: Cristiane Medeiros
Graphic Producer: Gustavo Santos
Producer: Fernando Moreira / Media Effects
Published: March 2012

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8 comments

morse's picture
morse
15439 pencils

Another funny idea from Brazil. I need to move there.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Danillp's picture
Danillp
672 pencils

Demais. Adorei

djvini's picture
djvini
1063 pencils

Brazil is at another level. Greeeeaat!!!!!

Creative El Taier Tribu DDB

kleenex's picture
kleenex
26231 pencils

The whole idea just worked....

I wonder how many people washed the dishes and how much the food bill was in total for people that washed the dishes...

sacrilegend's picture
sacrilegend
1904 pencils

South American creatives -- you're doing it right.

So are South American clients. We need clients like this here in the USA!

Nike Diesel's picture
Nike Diesel
13339 pencils

Nice one.

carlamarroquin's picture
carlamarroquin
107 pencils

Genial ejecución para un insight súper trillado, pero rara vez usado.

AL6352's picture
AL6352
66 pencils

Very, very nice... muito bom

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