3M Scotch Brite: The lint bus station

The ordinary fluorescent lamps in City Lights were replaced by blacklight lamps which became a vital part of the idea. In the dark, not only the image became visible to the spectator, the blacklight also created an unusual and unexpected side-effect - dirt such as fluff, dust, lint and animal hair became visible on people's clothes. The big Scotch-Brite Lint Roller in the foreground reminds us that there's a simple and effective solution. A clever idea, which makes advertising come alive.

Advertising Agency: Grey G2/Group, Düsseldorf, Germany
Chief Creative Officer: Per Pedersen
Art Director: Alexander Hermann
Copywriter: Sascha Dreschinski
Photographer: Eric Remann
Production: Peter Engel, Mathias Renner
Published: April 2010

5 comments

Guest's picture
Guest

Yeah...that's pretty clever. Hard to place it everywhere, but still a pretty great idea. Good thinking.

http://benpaddockdesign.com/

keithstoeckeler's picture
keithstoeckeler
425 pencils

The embarrassment factor must have been high here. I am sure many switched detergents after seeing this in action.

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Sadly, this will only work to people close to the station. No effect on people in cars. And what about when it's daylight??

It's a nice idea but sometimes you just gotta let them go.

the_lizard_king's picture
the_lizard_king
1259 pencils

How are people gonna guess that it is going to show all the shit on ur clothes wen u get near it.... I think a strong tagline would make a big difference!!!! Why would i even bother going and cheking it out till i dont even get a hint.

And then GOD said...
Let there be creativity!!!

Dzsoi's picture
Dzsoi
5961 pencils

Agree with the_lizard_king. Plus, never write anything like this in your presentation: "A clever idea, which makes advertising come alive." EVER!

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