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3M Post-it: Memory
Advertising Agency: DDB Worldwide, Singapore
Creative Directors: Neil Johnson, Terrence Tan
Art Director: Sham Nasaar
Copywriter: Lim Wei
Published: September 2007
Comments
Nice idea but post-its don't improve your memory, they help you with your already lousy memory.
That's right. It would be more accurate with such titles 'Organize your life', 'Remember what you have forgotten' etc.
Don't be so picky. It's a great idea with a very solid execution. It's people like you who take everything so literally that kill good campaigns. Usually, it's the client doing it, though. What a shame to see supposed creatives doing it to other creative's work. It's about all I ever see on this site and it's starting to get really tiresome. If people aren't taking it overly-literal they're bashing it for having been done before. There are no unique ideas, just unique ways to present them. Why can't we just appreciate a good idea/concept/execution when it's presented?
Expand your mind for critique a little, people! We're all in the same fight against bad advertising.
Dude, I have no idea what you are talking about. All we've said that it could be better and we've even told how. Do you think it is destructive? Or changing the titles of those 'books' would kill the idea?! Giving more accurate titles has anything to do with taking it overly-literal? Has somebody told it's done? Your 'critique' doesn't react to our comments. And it's even pretty offensive.
"Dude"... are you serious?! XL i'm with you on that 100%
I am serious dude. We are not talking about the concept. We are talking about those titles they have written on those books. When someone writes a not so accurate headline for a fine, working concept you just say: "don't take it literal?". Are you serious?
Post-Its help to remind you.
Gingko claims to improve memory and alertness.
Note the difference.
An ad doesn't stop at a great idea. You need to follow through.
Expand your mind instead.
good work shamster!
"float like a butterfly, sting like a bee! rumble young man, rumble"
Lovely.
this looks like a scam
:::J:::
looks real, but i dont think it works logically.
hope its a scam too
It's definetly a scam.
qué pex mi chingón, qué sorpresa verle por acá. un abrazo. el rock.
great. Although, reorganize your life fits better.
Come on guys this is a brilliant concept!!
Dont take everything to serious, you'l take out all the fun in making great ads.
Actually I don't agree with the diea of changing the titles of those books. OK, titles like 'Remember what you have forgotten' might be more correct in line with the product, but they are less good 'selling'... I mean, a book saying 'Improve your memory' is more catchy and would be more tmpting to grab and open it...
Actually I don't agree with the idea of changing the titles of those books. OK, titles like 'Remember what you have forgotten' might be more correct in line with the product, but they are less good 'selling'... I mean, a book saying 'Improve your memory' is more catchy and would be more tmpting to grab and open it...
scam for sure.
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