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3FM, Serious Request: Your Change Brings A Change

3FM, Serious Request: Your Change Brings A Change
Your rating: None Average: 8.9 (64 votes)

‘Aids took away their parents. Give them back their future’. This was the theme of Serious Request, a fundraiser by Dutch radio broadcaster 3FM. Advertising agency Zandbeek Communication Group put their best creative foot forward by making a Euro Artwork: a massive board filled with euro coins (glued on by passers-by as well as Zandbeek employees and clients). As more and more coins were stuck on the board – using mosaic technology – the image of an African child appeared.

Advertising Agency: Van Zandbeek Communicatie & Creatie, Netherlands
Art Directors: Louk Haarhuis, Margo van Stiphout
Copywriters: Barry de Waal, Nick van Ganzewinkel
Additional credits: 10.000 people of Eindhoven
Published: December 2010

6 Comments

sureshbabu's picture 562 pencils
sureshbabu | Thu, 2010-12-30 00:26

Nice :):):)

www.sureshdeesigns.blogspot.com , www.creativevideoads.blogspot.com

LeeHarvey's picture 3087 pencils
LeeHarvey | Thu, 2010-12-30 05:06
8

Wow.

morse's picture 8826 pencils
morse | Thu, 2010-12-30 07:08
7

Very good, but reminds me of this campaign: http://adsoftheworld.com/media/ambient/wwf_brazil_turtle

What hath God wrought

LeeHarvey's picture 3087 pencils
LeeHarvey | Thu, 2010-12-30 08:08

Ouch, that's pretty much the same..

jackblack's picture 1462 pencils
jackblack | Fri, 2010-12-31 01:36

This idea is so money!

fotdot's picture 531 pencils
fotdot | Fri, 2010-12-31 03:06

Jack Black you're so funny. Not.

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