3FM, Serious Request: Your Change Brings A Change

‘Aids took away their parents. Give them back their future’. This was the theme of Serious Request, a fundraiser by Dutch radio broadcaster 3FM. Advertising agency Zandbeek Communication Group put their best creative foot forward by making a Euro Artwork: a massive board filled with euro coins (glued on by passers-by as well as Zandbeek employees and clients). As more and more coins were stuck on the board – using mosaic technology – the image of an African child appeared.

Advertising Agency: Van Zandbeek Communicatie & Creatie, Netherlands
Art Directors: Louk Haarhuis, Margo van Stiphout
Copywriters: Barry de Waal, Nick van Ganzewinkel
Additional credits: 10.000 people of Eindhoven
Published: December 2010

Related videos by Shutterstock


suresh90's picture
620 pencils

Nice :):):)

LeeHarvey's picture
3045 pencils


morse's picture
15659 pencils

Very good, but reminds me of this campaign: http://adsoftheworld.com/media/ambient/wwf_brazil_turtle

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

LeeHarvey's picture
3045 pencils

Ouch, that's pretty much the same..

jackblack's picture
2261 pencils

This idea is so money!

fotdot's picture
673 pencils

Jack Black you're so funny. Not.

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments