3FM, Serious Request: Your Change Brings A Change
‘Aids took away their parents. Give them back their future’. This was the theme of Serious Request, a fundraiser by Dutch radio broadcaster 3FM. Advertising agency Zandbeek Communication Group put their best creative foot forward by making a Euro Artwork: a massive board filled with euro coins (glued on by passers-by as well as Zandbeek employees and clients). As more and more coins were stuck on the board – using mosaic technology – the image of an African child appeared.
Advertising Agency: Van Zandbeek Communicatie & Creatie, Netherlands
Art Directors: Louk Haarhuis, Margo van Stiphout
Copywriters: Barry de Waal, Nick van Ganzewinkel
Additional credits: 10.000 people of Eindhoven
Published: December 2010