3FM, Serious Request: Your Change Brings A Change

‘Aids took away their parents. Give them back their future’. This was the theme of Serious Request, a fundraiser by Dutch radio broadcaster 3FM. Advertising agency Zandbeek Communication Group put their best creative foot forward by making a Euro Artwork: a massive board filled with euro coins (glued on by passers-by as well as Zandbeek employees and clients). As more and more coins were stuck on the board – using mosaic technology – the image of an African child appeared.

Advertising Agency: Van Zandbeek Communicatie & Creatie, Netherlands
Art Directors: Louk Haarhuis, Margo van Stiphout
Copywriters: Barry de Waal, Nick van Ganzewinkel
Additional credits: 10.000 people of Eindhoven
Published: December 2010

Related videos by Shutterstock

6 comments

suresh90's picture
suresh90
620 pencils

Nice :):):)

LeeHarvey's picture
LeeHarvey
3045 pencils

Wow.

morse's picture
morse
15046 pencils

Very good, but reminds me of this campaign: http://adsoftheworld.com/media/ambient/wwf_brazil_turtle

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

LeeHarvey's picture
LeeHarvey
3045 pencils

Ouch, that's pretty much the same..

jackblack's picture
jackblack
2230 pencils

This idea is so money!

fotdot's picture
fotdot
659 pencils

Jack Black you're so funny. Not.

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop.
Log in or register to post comments