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24 The Game: Integrated campaign

Advertising Agency: 20:20 London, UK
Creative Director: Peter Riley
Art Director: Hugo Bierschenk
Copywriter: Dean Woodhouse
Designer: Simon James
Planner: Mark Riley
Released: March 2006

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2 comments

kc_brock's picture
kc_brock
703 pencils

f'ing awesome

rd

guerilla_war's picture
guerilla_war
2 pencils

how can anyone not like this. it's f'ing awesome but it's also very forward thinking with the consumer in mind from the first step. a great use of mediums and a breath of fresh air. our industry seems to like using mediums (ambient, guerilla, outdoor, SMS, etc.) just for the sake of using it. FedEx Kinkos white out, highlighter is case in point. Anyway I loved this. So engaging.

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